Search Results - subject:"Price Fairness"

Price fairness : square equity and mean pricing

Radić, Dubravko - In: Journal of revenue and pricing management 23 (2024) 2, pp. 96-102

Persistent link: https://www.econbiz.de/10014536743

Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions

Bambauer-Sachse, Silke; Young, Ashley - In: Journal of service research 27 (2024) 3, pp. 364-380

Persistent link: https://www.econbiz.de/10014580513

Structural relationship between taste, price fairness, and repurchase intention of fast food : moderating effect of healthiness

Moon, Joonho; Ji, Yunho - In: Global business and finance review 28 (2023) 5, pp. 109-121

Purpose: The aim of this research is to explore the structural relationship between taste, price fairness, healthiness …, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. The … influenced by taste and price fairness. The results also revealed the significant moderating effect of healthiness in the …

Persistent link: https://www.econbiz.de/10014443232

Precursors and outcomes of perceived value in B2B banking services : a nomological framework

Zietsman, Mariëtte Louise; Mostert, Pierre; Svensson, … - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 330-353

Persistent link: https://www.econbiz.de/10014422300

Farmer-owned brand purchases : the importance of label comprehension and price fairness perception

Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44

Persistent link: https://www.econbiz.de/10014265922

Satisfaction and value-in-use perceived by university students from the influence of the built environment, price fairness and teaching care

Silva, Marcelo Benetti Corrêa da; Matte, Juliana; … - In: Benchmarking : an international journal 29 (2022) 2, pp. 365-381

Persistent link: https://www.econbiz.de/10013040703

Corporate social responsibility and perceived fairness of price increases

Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384

Persistent link: https://www.econbiz.de/10013280104

Differential pricing strategies of ride-sharing platforms : choosing customers or drivers?

Zhao, Daozhi; Yuan, Ziwei; Chen, Mingyang; Yang, Shuang - In: International transactions in operational research : a … 29 (2022) 2, pp. 1089-1131

Persistent link: https://www.econbiz.de/10012795829

Perceived value and behavioral intentions toward dining at Chinese restaurants in Bangladesh : the role of self-direction value and price fairness

Hasan, Abdulla Al-Towfiq - In: South Asian journal of marketing 3 (2022) 2, pp. 116-134

mediating effect of self-direction value and the moderating effect of price fairness on the association between perceived value … dining at Chinese restaurants. Moreover, self-direction value partially mediates, and price fairness strongly moderates the … price fairness strongly predict behavioral intentions. Originality/value To the best of the author’s knowledge, this …

Persistent link: https://www.econbiz.de/10014226236

Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations

Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014547383

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