Almenberg, Johan; Dreber, Anna - Economics Institute for Research (SIR), … - 2009
information.
JEL classification: C91, D03, D83, M31.
Keywords: Price-Quality Heuristic, Attribute Information, Role of … moderately
accurate (Lichtenstein and Burton, 1989), and the price-quality heuristic can be misleading,
for example when goods … that may confer status on its owner
(e.g., Frank, 1999). In addition, many consumers use a price-quality heuristic that …