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Search: subject:"Private label product"
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Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Private label product
7
Marketing management
6
Marketingmanagement
6
Brand image
4
Handelsmarke
4
Markenimage
4
Store brand
4
Kaufentscheidung
3
Purchase decision
3
Sales promotion
3
Turkey
3
Türkei
3
Verkaufsförderung
3
Einzelhandel
2
Ladengeschäft
2
Private Label Product
2
Retail outlet
2
Retail trade
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Confidence
1
Consumer Satisfaction
1
Customer Value
1
Customer satisfaction
1
Customer value
1
Einzelhandelspreis
1
Equity theory
1
Food product
1
Gerechtigkeit
1
In-Store Promotion
1
Justice
1
Kundenwert
1
Kundenzufriedenheit
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Arslan, Yusuf
2
Akkaya, Duygu Talih
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Aykaç, Ömer Sezai
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Cinar, Dilaysu
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Habiboglu, Ozge
1
Hasan, Meydia
1
Helmi, Arief
1
Kao, Ya-Ling
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Kethüda, Önder
1
Konuk, Faruk Anıl
1
Li, Hsien-Ta
1
Lin, Hsin-Hui
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Maharani, Nina
1
Mulyana, Asep
1
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1
Tseng, Timmy H.
1
Wang, Yi-Shun
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Yildirim, Emre
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Improving marketing strategies for private label products
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of retail and distribution management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business economics and management
1
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ECONIS (ZBW)
11
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Promotion and place advertising combination on positive word of mouth
private
label
product
mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
2
Factors influencing purchase intention on private label products
Maharani, Nina
;
Helmi, Arief
;
Mulyana, Asep
;
Hasan, Meydia
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 939-945
Persistent link: https://www.econbiz.de/10012671840
Saved in:
3
Trust transfer, price fairness and brand loyalty : the moderating influence of
private
label
product
type
Konuk, Faruk Anıl
- In:
International journal of retail and distribution management
50
(
2022
)
5
,
pp. 658-674
Persistent link: https://www.econbiz.de/10013398094
Saved in:
4
Improving marketing strategies for private label products
Arslan, Yusuf
-
2020
Persistent link: https://www.econbiz.de/10012035820
Saved in:
5
The evolution of private label products in Turkey : what to do next?
Arslan, Yusuf
- In:
Improving marketing strategies for private label products
,
(pp. 1-16)
.
2020
Persistent link: https://www.econbiz.de/10012125505
Saved in:
6
Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis
Kethüda, Önder
- In:
Improving marketing strategies for private label products
,
(pp. 83-109)
.
2020
Persistent link: https://www.econbiz.de/10012125519
Saved in:
7
Package communication : an investigation on the premiumness of
private
label
product
packages in Turkey
Yildirim, Emre
- In:
Improving marketing strategies for private label products
,
(pp. 158-186)
.
2020
Persistent link: https://www.econbiz.de/10012125533
Saved in:
8
The impact of private label brand personality perception on consumers' buying intentions
Cinar, Dilaysu
- In:
Improving marketing strategies for private label products
,
(pp. 254-276)
.
2020
Persistent link: https://www.econbiz.de/10012125569
Saved in:
9
The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
Saved in:
10
The effect of consumers' individual factors and perceptions on private label purchase behavior
Özhan, Şeniz
;
Akkaya, Duygu Talih
;
Habiboglu, Ozge
- In:
Improving marketing strategies for private label products
,
(pp. 277-305)
.
2020
Persistent link: https://www.econbiz.de/10012125583
Saved in:
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