Search Results - subject:"Prominence"

Targeted advertising and consumer inference

Shin, Jiwoong; Yu, Jungju - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 900-922

Persistent link: https://www.econbiz.de/10012668063

The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises

Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298

Persistent link: https://www.econbiz.de/10012493860

Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention

Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen; Fazli, S. … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012430698

Moral entitlements and aspiration formation in asymmetric bargaining: Experimental evidence from Germany and China

Hennig-Schmidt, Heike; Walkowitz, Gari - In: Games 8 (2017) 4, pp. 1-25

through moral entitlements derived from equity norms and number prominence. Aspiration formation is typically hard to observe … the negotiation, equity tends to lose, while the prominence of round numbers gains importance. Similarities between the … subject pools are found in that equity and prominence are both decisive for the formation of aspiration levels. Chinese …

Persistent link: https://www.econbiz.de/10011852710

Moral entitlements and aspiration formation in asymmetric bargaining : experimental evidence from Germany and China

Hennig-Schmidt, Heike; Walkowitz, Gari - In: Games 8 (2017) 4, pp. 1-25

Persistent link: https://www.econbiz.de/10011771180

Journal of Brand Management : year end review 2020

Powell, Shaun M. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 623-628

Persistent link: https://www.econbiz.de/10012304009

The interplay between obfuscation and prominence in price comparison platforms

Mamadehussene, Samir - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4843-4862

Persistent link: https://www.econbiz.de/10012305305

Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames

Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134

Persistent link: https://www.econbiz.de/10012252806

Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix

Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245

Persistent link: https://www.econbiz.de/10012202807

Prominence and engagement : different mechanisms regulating continuance and contribution in online communities

Kuem, Jungwon; Khansa, Lara; Kim, Sung S. - In: Journal of management information systems : JMIS 37 (2020) 1, pp. 162-190

Persistent link: https://www.econbiz.de/10012198693