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Search: subject:"Psychological continuum model"
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Psychological continuum model
4
Segmentation
3
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2
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2
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2
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2
Distant fan
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Psychological Continuum Model
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psychological continuum model
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Ball game
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Professional sports
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Psychological Continuum Model (PCM)
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English
9
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Gregg, Elizabeth A.
2
Leckie, Civilai
2
Lee, Jason W.
2
McDonald, Heath
2
Nyadzayo, Munyaradzi W.
2
Pierce, David A.
2
Pu, Haozhou
2
Sweeney, Kristi M.
2
Baker, Bradley J.
1
Doyle, Jason P
1
Du, James
1
Funk, Daniel C
1
Funk, Daniel C.
1
Hambrick, Marion E.
1
James, Jeffrey
1
James, Jeffrey D.
1
Kunkel, Thilo
1
Mahoney, Tara Q.
1
Sato, Mikihiro
1
Svensson, Per G.
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International Journal of Sports Marketing and Sponsorship
2
International Journal of Event and Festival Management
1
International journal of event and festival management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Marketing Intelligence & Planning
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Marketing intelligence & planning
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ECONIS (ZBW)
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Other ZBW resources
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1
Rethinking segmentation within the
psychological
continuum
model
using Bayesian analysis
Baker, Bradley J.
;
Du, James
;
Sato, Mikihiro
;
Funk, …
- In:
Sport management review
23
(
2020
)
4
,
pp. 764-775
Persistent link: https://www.econbiz.de/10012295973
Saved in:
2
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
Saved in:
3
The distant fan segment
Pu, Haozhou
;
James, Jeffrey
- In:
International Journal of Sports Marketing and Sponsorship
18
(
2017
)
4
,
pp. 418-438
NBA, and strength of psychological connection to the NBA based on the
psychological
continuum
model
(PCM). Findings There …
Persistent link: https://www.econbiz.de/10014811346
Saved in:
4
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
5
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing Intelligence & Planning
34
(
2016
)
6
,
pp. 883-898
also examines whether the link between CSR and RQ is moderated by the
psychological
continuum
model
(PCM) stages (awareness …
Persistent link: https://www.econbiz.de/10014947344
Saved in:
6
Purposeful pedaling : analyzing MS 150 participant behavior
Gregg, Elizabeth A.
;
Pierce, David A.
;
Sweeney, Kristi M.
; …
- In:
International journal of event and festival management
6
(
2015
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10011503983
Saved in:
7
Purposeful pedaling: analyzing MS 150 participant behavior
Gregg, Elizabeth A.
;
Pierce, David A.
;
Sweeney, Kristi M.
; …
- In:
International Journal of Event and Festival Management
6
(
2015
)
3
,
pp. 269-281
Psychological
Continuum
Model
(PCM) developed by Funk and James. In addition, the authors sought to outline variables sport …
Persistent link: https://www.econbiz.de/10014771032
Saved in:
8
Examining emergent niche sports' YouTube exposure through the lens of the
psychological
continuum
model
Mahoney, Tara Q.
;
Hambrick, Marion E.
;
Svensson, Per G.
; …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 218-238
Persistent link: https://www.econbiz.de/10010391201
Saved in:
9
Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
Doyle, Jason P
;
Kunkel, Thilo
;
Funk, Daniel C
- In:
International Journal of Sports Marketing and Sponsorship
14
(
2013
)
2
,
pp. 20-36
Continuum
Model
(PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports …The results from this study extend previous research by empirically testing the involvement based
Psychological
…
Persistent link: https://www.econbiz.de/10014811797
Saved in:
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