whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses …, informativeness, entertainment, intrusiveness, brand awareness and Purchase intention) to quantitatively understand the effectiveness … brand awareness, customization, informativeness value, entertainment value, intrusiveness value, and purchase intention. The …

Attitudes towards Information, on the online purchase intention of Generation Z consumers in the context of social media. The … purchase intention. This result illustrated that information adoption and information usefulness act as partial mediators in …. This provides marketers with better understanding the important of eWOM information on consumer purchase intention on …

comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to … purchase intention by analysing pertinent data. The variables under investigation encompass usefulness, ease of use, congruence … contributes to the field by offering valuable insights into the determinants of online purchase intention, enabling marketers and …

's consumer trust and purchase intention. Meanwhile, referrals have a significant direct effect on consumer trust but not directly … on purchase intention. Conversely, the plan value offered by insurance companies directly affects purchase intention but … of referrals, agent characteristics, plan values, and influencer credibility on purchase intention, this study validates …