Saberi, Hassan; Karsalari, Abbas Rezazadeh - In: International Journal of Academic Research in … 4 (2014) 2, pp. 117-126
The purpose of this research is to investigate the kind of relationship between Cause Related Marketing (CRM) campaigns, brand perceptual dimensions and cultural traits as possible antecedents of consumer purchase intentions in the country of Iran. An initial conceptualization was developed from...