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Search: subject:"Push notifications"
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Push notifications
4
Consumer behaviour
3
Konsumentenverhalten
3
Click through
2
push notifications
2
Airport
1
Airport retail
1
Brand attachment
1
Brand image
1
Brand management
1
Consumer behavior
1
Context-aware marketing
1
Einzelhandel
1
Flughafen
1
Gamification
1
Grounded Theory
1
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1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile application
1
Mobile applications
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Motivation
1
Motivational affordances
1
Nonaeronautical revenues
1
Online news
1
Retail trade
1
Traffic building
1
User experience
1
Vividness
1
dynamic persuasion
1
fear of missing out
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Gavilan, Diana
2
Martinez-Navarro, Gema
2
Clor-Proell, Shana M.
1
Fernández-Lores, Susana
1
Guggenmos, Ryan D.
1
Hayduk, Ted, III
1
Iyer, Ganesh
1
Kunkel, Thilo
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Lock, Daniel
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Ma, Ngai Ki
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Rennekamp, Kristina
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European journal of marketing
1
Journal of retailing and consumer services
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Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The accounting review : a publication of the American Accounting Association
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ECONIS (ZBW)
6
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1
Push it real good : the effects of
push
notifications
promoting motivational affordances on consumer behavior in a gamified mobile app
Kunkel, Thilo
;
Hayduk, Ted, III
;
Lock, Daniel
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2592-2618
Persistent link: https://www.econbiz.de/10014448562
Saved in:
2
Pushing notifications as dynamic information design
Iyer, Ganesh
;
Zhong, Zemin
- In:
Marketing science
41
(
2022
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012820495
Saved in:
3
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
4
Exploring user's experience of
push
notifications
: a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
5
Vividness of news
push
notifications
and users' response
Gavilan, Diana
;
Fernández-Lores, Susana
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012533622
Saved in:
6
Mobile devices and investment news apps : the effects of information release, push notification, and the fear of missing out
Clor-Proell, Shana M.
;
Guggenmos, Ryan D.
;
Rennekamp, …
- In:
The accounting review : a publication of the American …
95
(
2020
)
5
,
pp. 95-115
Persistent link: https://www.econbiz.de/10012320367
Saved in:
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