Search Results - subject:"Real-time bidding"

Economic consequences of online tracking restrictions : evidence from cookies

Miller, Klaus Matthias; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 241-264

Persistent link: https://www.econbiz.de/10015057435

Real-time bidding campaigns optimization using user profile settings

Miralles-Pechuán, Luis; Qureshi, M. Atif; Namee, Brian Mac - In: Electronic commerce research 23 (2023) 2, pp. 1297-1322

Persistent link: https://www.econbiz.de/10014252251

Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers

Ghoshal, Abhijeet; Mookerjee, Radha; Sun, Zhen - In: Production and operations management : the flagship … 32 (2023) 2, pp. 618-636

Persistent link: https://www.econbiz.de/10014266088

Context information can increase revenue in online display advertising auctions : evidence from a policy change

Ada, Sıla; Abou Nabout, Nadia; Feit, Elea McDonnell - In: Journal of marketing research 59 (2022) 5, pp. 1040-1058

Persistent link: https://www.econbiz.de/10013389283

Risk-aware bid optimization for online display advertisement

Fan, Rui; Delage, Erick - 2022

Persistent link: https://www.econbiz.de/10013411720

Open and private exchanges in display advertising

Choi, W. Jason; Sayedi, Amin - In: Marketing science 42 (2023) 3, pp. 451-475

Persistent link: https://www.econbiz.de/10014317404

A Markov decision model for managing display-advertising campaigns

Agrawal, Narendra; Najafi-Asadolahi, Sami; Smith, Stephen A. - In: Manufacturing & service operations management : M & SOM 25 (2023) 2, pp. 489-507

Persistent link: https://www.econbiz.de/10014302104

The reserve price optimization for publishers on real-time bidding on-line marketplaces with time-series forecasting

Wodecki, Andrzej - In: Foundations of Management 12 (2020) 1, pp. 167-180

Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process. In addition, both sellers and buyers operate under uncertainty, without full...

Persistent link: https://www.econbiz.de/10012601102

The reserve price optimization for publishers on real-time bidding on-line marketplaces with time-series forecasting

Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 12 (2020) 1, pp. 167-180

Persistent link: https://www.econbiz.de/10012490328

The welfare impact of targeted advertising technologies

Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, … - In: Information systems research : ISR 33 (2022) 1, pp. 131-151

Persistent link: https://www.econbiz.de/10013188312