Choo, Hyungsuk; Ahn, Kwangho; F. Petrick, James - In: International Journal of Contemporary Hospitality Management 28 (2016) 4, pp. 818-838
Purpose This paper aims to investigate the determinants of current visitors’ festival revisit intentions. The concepts of festival quality and satisfaction were adapted and integrated with the theory of planned behavior (TPB) from social psychology to theorize a model of festival revisit...