Attitudes towards Information, on the online purchase intention of Generation Z consumers in the context of social media. The … social media. To address limitations and enhance the overall understanding of the research area, future studies should …, especially regarding online purchase intentions. Consumers increasingly rely on social media platforms for product information …

customers and recently they have carried their efforts to social media to survive in online environment as well. The growth in … social media marketing is attributed to the increase in social networking users, internet users, mobile phone users and … digital content consumption. Therefore, the aim of this study was to establish the effect of social media marketing on brand …