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Year of publication
Subject
All
Online-Marketing 21 Internet marketing 20 Search engine 20 Suchmaschine 20 Advertising 17 Werbung 16 Search engine advertising 15 Werbewirkung 14 Advertising effects 13 search engine advertising 9 Advertising effectiveness 5 SEA 5 Bayes-Statistik 3 Bayesian inference 3 Conversion rate 3 Search Engine Advertising 3 search engine optimisation 3 Auction theory 2 Auktionstheorie 2 Bayesian 2 Bidding decision 2 Brand image 2 Brand management 2 Campaign set-up 2 Click-Through-Rate 2 Click-through-rate 2 Clickthrough 2 Cold-start problem 2 Consumer behaviour 2 Conversion 2 Conversion Rate 2 Cost-Per-Click 2 Cost-per-click 2 Distribution channel 2 Dynamic 2 Einzelhandel 2 Electronic commerce 2 Endogeneity 2 Konsumentenverhalten 2 Markenführung 2
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Online availability
All
Undetermined 13 Free 4
Type of publication
All
Article 24 Book / Working Paper 5
Type of publication (narrower categories)
All
Article in journal 20 Aufsatz in Zeitschrift 20 Working Paper 3 research-article 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
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Language
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English 23 Undetermined 4 German 2
Author
All
Aurum, Aybüke 3 Abedin, Babak 2 Abou Nabout, Nadia 2 Castelein, Anoek 2 D'Ambra, John 2 Fok, Dennis 2 Fuchs, Tobias 2 Jafarzadeh, Hamed 2 Olbrich, Rainer 2 Paap, Richard 2 Schultz, Carsten D. 2 Schüle, Hubert 2 Zilling, Manfred Peter 2 Abrahams, Alan S. 1 Alpar, Paul 1 Assemi, Behrang 1 Barkhi, Reza 1 Bijmolt, Tammo H. A. 1 Bremer, Vincent 1 Carlson, Jeffrey R. 1 Chen, Guoqing 1 Chen, Jun G. 1 Coupey, Eloise 1 D. Schultz, Carsten 1 Dong, Xiaojing 1 D’Amba, John 1 Funk, Burkhardt 1 Ghapanchi, Amir Hossein 1 Goldfarb, Avi 1 Haans, Hans 1 Herrmann, Philipp 1 Hodges, James 1 Hout, Roel 1 Jafarazdeh, Hamed 1 Kalyanam, Kirthi 1 Klapper, Daniel 1 Kreutzer, Ralf T. 1 Leeflang, Peter 1 Lilienthal, Markus 1 Lin, Lifeng 1
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Institution
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Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 PFH Private University of Applied Sciences, Göttingen 1
Published in...
All
European Journal of Marketing 2 European journal of marketing : EJM 2 International journal of electronic commerce : IJEC 2 PFH Forschungspapiere/Research Papers 2 Discussion paper / Tinbergen Institute 1 Electronic commerce research 1 Electronic markets : EM ; the international journal of electronic commerce and business media 1 EuroMed journal of management : EMJM 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information technology and management 1 International journal of electronic business 1 International journal of enterprise information systems : an official publication of the Information Resources Management Association 1 International journal of information systems and change management : IJISCM 1 International journal of internet marketing and advertising : IJIMA 1 Journal of business research : JBR 1 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Journal of marketing management : MM 1 Journal of organizational computing and electronic commerce 1 Journal of retailing 1 Management Science 1 Marketing Letters 1 Quantitative marketing and economics : QME 1 Tinbergen Institute Discussion Paper 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1 Working Papers Dissertations 1
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Source
All
ECONIS (ZBW) 21 RePEc 4 EconStor 2 Other ZBW resources 2
Showing 1 - 10 of 29
Cover Image
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
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State-of-the-art in the search engine optimisation world
Chen, Jun G. - In: EuroMed journal of management : EMJM 5 (2023) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10014306646
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Dynamics in clickthrough and conversion probabilities of paid search advertisements
Castelein, Anoek; Fok, Dennis; Paap, Richard - 2019
engine advertising (SEA) strategies. Our model deals with dynamic SEA environments for a large number of keywords: it allows … empirical research on these dynamics. Gaining insight into the dynamics is crucial for advertisers to develop effective search …
Persistent link: https://www.econbiz.de/10012114809
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Cover Image
Voice-Marketing
Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 50 (2021) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10012429001
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Effects of search engine advertising on user clicks, conversions, and basket choice
Winter, Patrick; Alpar, Paul - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 837-862
Persistent link: https://www.econbiz.de/10012419601
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Cover Image
Dynamics in clickthrough and conversion probabilities of paid search advertisements
Castelein, Anoek; Fok, Dennis; Paap, Richard - 2019
engine advertising (SEA) strategies. Our model deals with dynamic SEA environments for a large number of keywords: it allows … empirical research on these dynamics. Gaining insight into the dynamics is crucial for advertisers to develop effective search …
Persistent link: https://www.econbiz.de/10012057153
Saved in:
Cover Image
Is it Always Best to be on Top? The Effect of Ad Positioning on Key Performance Indicators in Search Engine Advertising
Herrmann, Philipp; Mueller, Michael - Fachbereich für Wirtschaftswissenschaften, … - 2014
Search Engine Advertising is one of the fastest growing instruments in online marketing and a major source of costs for … performance indicators in search engine advertising namely click-through-rates, cost-per-click, conversion-rates, and cost …
Persistent link: https://www.econbiz.de/10011096619
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Cover Image
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
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