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Search: subject:"Self-referencing"
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Self-referencing
18
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
8
Werbewirkung
8
self-referencing
8
USA
6
United States
6
Personality psychology
4
Persönlichkeitspsychologie
4
Social Web
4
Social web
4
Advertising
3
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Marketing theory
3
Marketingtheorie
3
Narrative transportation
3
Werbung
3
Beziehungsmarketing
2
Brand attitude
2
Brand management
2
Complexity Theory
2
Customer integration
2
Cyber bullying
2
Cyber harassment
2
Experiment
2
Identity
2
Justice perception
2
Knowledge Management
2
Knowledge Systems
2
Kundenintegration
2
Larger-sized models
2
Markenführung
2
Public Policy
2
Relationship marketing
2
Self-organisation
2
Self-transformation
2
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28
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22
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English
21
Undetermined
6
German
1
Author
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Bombe, Sandra
2
Gierl, Heribert
2
Ku, Hsuan-Hsuan
2
Lee, Seungae
2
Veer, Ekant
2
Ardelet, Caroline
1
Baek, Tae Hyun
1
Chen, Yingting
1
Choi, Jaewon
1
Cruz, Ryan E.
1
D. Lamberton
1
Dahl, Darren W.
1
Evans, Gabrielle
1
Fennis, Bob Michaël
1
Hearn, G.
1
Hearn, Greg
1
Hoelzl, Erik
1
Huang, Chung-Yi
1
Huang, Tseng-Lung
1
Jeong, EunHa
1
Kamleitner, Bernadette
1
Kerviler, Gwarlann de
1
Kim, Euy-jin
1
Kim, Hee-Woong
1
Kim, Wonyoung
1
Kim, Young K.
1
Kokkoris, Michail D.
1
Laer, Tom
1
Laer, Tom van
1
Lee, Hong Joo
1
Lee, Jeonggyu
1
Leonhardt, James M.
1
Lievens, Annouk
1
Mackert, Michael
1
Mahr, Dominik
1
Mandeville, T. D.
1
Mandeville, Thomas
1
Martin, Brett
1
Martin, Brett AS
1
Mattavelli, Simone
1
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Journal of business research : JBR
4
Health marketing quarterly
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of sport management and marketing : IJSMM
1
Journal of Business Ethics
1
Journal of Business Research
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing Letters
1
Prometheus
1
Psychology & marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
22
RePEc
4
BASE
2
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date (oldest first)
1
How to easily facilitate consumers' mental simulation through advertising : the effectiveness of
self-referencing
image dynamics on purchase intention
Yim, Mark Yi-Cheon
;
Kim, Young K.
;
Lee, Jeonggyu
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 810-834
Persistent link: https://www.econbiz.de/10012623892
Saved in:
2
Naming product colors with an individual's identity and product evaluation :
self-referencing
as a mediator
Ku, Hsuan-Hsuan
;
Chen, Yingting
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014315475
Saved in:
3
Influence of human versus AI recommenders : the roles of product type and cognitive processes
Wien, Anders Hauge
;
Peluso, Alessandro M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 13-27
Persistent link: https://www.econbiz.de/10012665691
Saved in:
4
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of
self-referencing
in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
5
Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.
;
Hoelzl, Erik
;
Kamleitner, Bernadette
- In:
Journal of business research : JBR
113
(
2020
),
pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
Saved in:
6
Investigating the effect of message framing on event attendees' engagement with advertisement promoting food waste reduction practices
Zhang, Xingyi
;
Jeong, EunHa
;
Olson, Eric D.
;
Evans, …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293789
Saved in:
7
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
Saved in:
8
Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
Saved in:
9
Problem versus benefit focus : phrasing questions to enhance
self-referencing
and persuasion
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1689-1709
Persistent link: https://www.econbiz.de/10012178657
Saved in:
10
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
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