Bergeron, Jasmin; Vachon, Marc‐Antoine - In: International Journal of Bank Marketing 26 (2008) 6, pp. 376-398
Purpose – For many years, the financial industry has been perceived as conservative, old‐fashioned, and somewhat tedious. The purpose of this paper is to examine the effects of humour usage by financial advisors on several sales performance outcomes. Design/methodology/approach – A survey...