Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of business economics and management 25 (2024) 1, pp. 85-103
of an organization's service brand rather than the target audience. The two research objectives were: 1) to identify the … specific dimensions of both employer and perceived service brand equities 2) to assess the relationship between them and …, reputation, and awareness) and 4 (service brand image, perceived quality, service brand awareness, brand loyalty) factors of …
