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Search: subject:"Services advertising"
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Advertising
7
Werbung
7
Advertising effects
4
Werbewirkung
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Consumer behaviour
3
Financial services
3
Finanzdienstleistung
3
Konsumentenverhalten
3
Content analysis
2
Corporate Web sites
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Financial crisis
2
Finanzkrise
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Print advertising
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Printwerbung
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Services advertising
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Visual tangible cues
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Website
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financial services advertising
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great recession
2
services advertising
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Air transport
1
Airline
1
Altersgrenze
1
Altersvorsorge
1
BAPCPA
1
Bibliometrics
1
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CPA firm advertising
1
Citibank
1
Content Analysis
1
Creativity
1
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1
Differences Between Theory and Practice
1
Economic crisis
1
Entscheidung
1
Financial audit
1
Financial services advertising
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Fluggesellschaft
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International marketing
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Internationales Marketing
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research-article
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English
10
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An, Daechun
2
Albinsson, Pia A.
1
Burman, Bidisha
1
Décaudin, Jean-Marc
1
Gilbert, Jonathan Ross
1
Han, Kwang Seok
1
Hyatt, Eva
1
Iyer, Easwar S.
1
Kim, Kenneth
1
Lacoste, Denis
1
Lee, Taejun
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
McKinnon, Lori Melton
1
Murray, Noel M.
1
Ozturk, Sevgi Ayse
1
Prawito, Topaz
1
Smith, Katherine Taken
1
Smith, L. Murphy
1
Stafford, Marla Royne
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Swani, Kunal
1
Yun, TaiWoong
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Services marketing quarterly
2
Anadolu University Journal of Social Sciences
1
International journal of business and economics
1
Journal of Services Marketing
1
Journal of advertising
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of services marketing
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ECONIS (ZBW)
9
RePEc
1
Other ZBW resources
1
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Airlines : standardize your international advertising!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1090-1104
Persistent link: https://www.econbiz.de/10014245678
Saved in:
2
A stitch in time saves nine : redressing a (dis)service to advertising
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 276-293
Persistent link: https://www.econbiz.de/10013362310
Saved in:
3
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth
;
McKinnon, Lori Melton
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203479
Saved in:
4
The impact of the Great Recession on financial
services
advertising
: an exploratory study
Swani, Kunal
;
Iyer, Easwar S.
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
Saved in:
5
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
6
A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
7
Deconstructing financial
services
advertising
in the run up to the Great Recession : the case of the Live Richly campaign
Murray, Noel M.
;
Manrai, Ajay K.
;
Manrai, Lalita A.
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011316510
Saved in:
8
Tangibilizing services through visual tangible cues in corporate Web sites : a six-country cross-cultural analysis
An, Daechun
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 566-579
Persistent link: https://www.econbiz.de/10010434579
Saved in:
9
Tangibilizing services through visual tangible cues in corporate Web sites: a six-country cross-cultural analysis
An, Daechun
- In:
Journal of Services Marketing
28
(
2014
)
7
,
pp. 566-579
adds a new contribution to an international account of Web
services
advertising
in maintaining a comprehensive …
Persistent link: https://www.econbiz.de/10014906060
Saved in:
10
The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation
Lee, Taejun
;
Yun, TaiWoong
;
Han, Kwang Seok
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10010188531
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