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Search: subject:"Socially responsible marketing"
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Corporate Social Responsibility
10
Corporate social responsibility
10
Socially responsible marketing
10
socially responsible marketing
10
Marketing
8
Business ethics
5
Unternehmensethik
5
marketing ethics
4
Stakeholder
3
Sustainability
3
macromarketing
3
Artificial intelligence
2
CSR
2
Complexity
2
Cynefin framework
2
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2
Ethnische Diskriminierung
2
Human Resource Management
2
Künstliche Intelligenz
2
Nachhaltige Entwicklung
2
Personalmanagement
2
Racial biases
2
Segmenting
2
Sustainable development
2
Sustainable marketing
2
Text
2
Wicked problems
2
algorithms
2
artificial intelligence
2
discrimination
2
distributive justice
2
human resource analytics
2
sustainability
2
Advertising
1
Advertising effects
1
Brand activism
1
Brand management
1
Business Spanish
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CSR communication
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Children
1
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2
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English
20
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2
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Fodness, Dale
2
Laczniak, Gene R.
2
Patino, Anthony
2
Pitta, Dennis
2
Shultz, Clifford J.
2
Sriram, Ven
2
Williams, Scott David
2
Burpee, Stasha
1
D. Kaltcheva, Velitchka
1
D. Winsor, Robert
1
Ferrell, Linda
1
Ferrell, Odies C.
1
Godwin, Lynn R.
1
Grinstein, Amir
1
Huempfner, Lisa
1
Kaltcheva, Velitchka D.
1
Kennedy, Ann-Marie
1
Kopf, Dennis A.
1
Magaš, Dragan
1
Martin, Kelly D.
1
McLeay, Fraser
1
Meler, Marcel
1
Nill, Alexander F.
1
Oates, Caroline J.
1
Santos, Nicholas J. C.
1
Shapiro, Stanley
1
Smith, Johnpaul
1
Smith, Sheli
1
Sodhi, Kamaljit
1
Winsor, Robert T.
1
Özturan, Peren
1
Švermová, Pavla
1
БОЖУК С.Г.
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МАСЛОВА Т.Д.
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International Institute of Social and Economic Sciences
1
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Journal of macromarketing
8
Management research and practice : MRP
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Business Strategy Series
1
European journal of marketing
1
Journal of Business Strategy
1
Journal of Consumer Marketing
1
Journal of business strategy
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Proceedings of International Academic Conferences
1
The journal of consumer marketing
1
Проблемы современной экономики
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ECONIS (ZBW)
17
Other ZBW resources
3
RePEc
2
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Building on a long needed seminal contribution
Shapiro, Stanley
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 603-608
Persistent link: https://www.econbiz.de/10013475247
Saved in:
3
Can the marketing department benefit from
socially
responsible
marketing
activities? : the role of legitimacy and customers' interest in social responsibility
Özturan, Peren
;
Grinstein, Amir
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 400-441
Persistent link: https://www.econbiz.de/10013173435
Saved in:
4
Marketers as appropriate marital partners : historical perspectives and future prospects
Godwin, Lynn R.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 441-446
Persistent link: https://www.econbiz.de/10014433502
Saved in:
5
A textual analysis of racial considerations in human resource analytics vendors' marketing
Williams, Scott David
- In:
Management research and practice : MRP
12
(
2020
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012415126
Saved in:
6
A textual analysis of racial considerations in human resource analytics vendors' marketing
Williams, Scott David
- In:
Management research and practice : MRP
12
(
2020
)
4
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012415237
Saved in:
7
Marketing as problem solver : in defense of social responsibility
Martin, Kelly D.
;
Burpee, Stasha
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 44-51
Persistent link: https://www.econbiz.de/10013401675
Saved in:
8
Socially
responsible
marketing
(SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
9
Broadening the definition of
socially
responsible
marketing
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 560-566
Persistent link: https://www.econbiz.de/10013475198
Saved in:
10
"
Socially
responsible
marketing
" to, with, and for impoverished populations
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
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