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Search: subject:"Sport sponsorship"
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Subject
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Sponsorship
48
Sponsoring
47
Sportmarketing
46
Sports marketing
46
Sport sponsorship
40
Sports
37
Sport
36
sport sponsorship
25
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
Profisport
19
Football
18
Fußball
18
Sport event
14
Sportveranstaltung
14
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Advertising effects
8
Werbewirkung
8
Sport organization
7
Sportorganisation
7
Brand
5
Event marketing
5
Markenartikel
5
Sport marketing
5
brand equity
5
purchase intention
5
Arbeitsgruppe
4
Event-Marketing
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Team
4
Ambush marketing
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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Online availability
All
Undetermined
47
Free
12
Type of publication
All
Article
68
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
research-article
12
miscellaneous
2
Article
1
Conference paper
1
Konferenzbeitrag
1
conceptual-paper
1
viewpoint
1
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Language
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English
64
Undetermined
4
German
2
Spanish
1
Author
All
Jensen, Jonathan A.
4
Koronios, Konstantinos
4
Ntasis, Lazaros
3
Schönberner, Jan
3
Thwaites, Des
3
Woratschek, Herbert
3
Amanpreet Singh
2
Biscaia, Rui
2
Breuer, Christoph
2
Corneille, Olivier
2
Cui, Ge-Qi
2
Derbaix, Christian
2
Dimitropoulos, Panagiotis
2
Doyle, Jason P.
2
Funk, Daniel C.
2
Herrmann, Jean-Luc
2
Itani, Maher N.
2
Jin, ChangHyun
2
Kacha, Mathieu
2
Lee, Jung-Yong
2
Meng-Lewis, Yue
2
Pentecost, Robin D.
2
Rai, Jaskirat Singh
2
Ross, Stephen
2
Rumpf, Christopher
2
Takeda, Fumiko
2
Trail, Galen
2
Turner, Brian A.
2
Walliser, Björn
2
Yoshida, Masayuki
2
Abratt, Russell
1
Adair, Daryl
1
Aguilar-Manjarrez, Rafael
1
Alpert, Frank
1
Andrews, David L.
1
Apar Singh
1
Apostolopoulou, Artemisia
1
Aragonés-Jericó, Cristina
1
Ashill, Nicholas J.
1
Baek, Woo-yeul
1
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Institution
All
International Association for the Study of Insurance Economics
1
Munich Business School
1
Universität <Berlin, Freie Universität> / Marketing-Department
1
Published in...
All
International Journal of Sports Marketing and Sponsorship
9
Sport management review
7
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of strategic marketing
4
Sport, Business and Management : an international journal ; SBM
4
Sport, Business and Management: An International Journal
4
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of business research : JBR
2
Sport Management Review
2
Berliner Reihe zum Marketing - Arbeitspapier
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Consumer behavior review : CBR
1
Etudes et Dossiers, No. 355(2010)
1
Freie Universität Berlin - Marketing-Department - Publikationen
1
Geneva Association - Working Papers Series
1
International advances in economic research
1
Journal of Business & Industrial Marketing
1
Journal of corporate responsibility and leadership : JCR&L
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Munich Business School - Publications
1
Munich Business School Working Paper
1
Oeconomia Copernicana
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Universia business review : UBR
1
Проблемы современной экономики
1
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Source
All
ECONIS (ZBW)
47
Other ZBW resources
16
USB Cologne (business full texts)
3
RePEc
3
BASE
1
EconStor
1
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71
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1
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
3
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
4
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
7
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
8
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
9
Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
10
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
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