Parkinson, Joy; Dubelaar, Chris; Carins, Julia; Holden, … - In: Journal of Social Marketing 7 (2017) 4, pp. 387-404
Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food producers, marketers, health and medical practitioners and policymakers and their...