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Search: subject:"Strategic Marketing"
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Strategic marketing
192
Marketing management
85
Marketingmanagement
74
strategic marketing
63
Marketing strategy
56
Brand management
47
Strategic management
42
Strategisches Management
39
Marketing
36
Marketing planning
35
Marketing theory
31
Organizations
28
Marketing models
25
Marketing philosophy
25
United Kingdom
23
Consumer behaviour
21
Advertising
19
Internet marketing
15
International marketing
14
Konsumentenverhalten
14
Sales campaigns
14
Competitive advantage
13
Firm performance
13
KMU
13
Relationship marketing
13
SME
13
Strategic Marketing
13
Unternehmenserfolg
12
Advertising effectiveness
11
Markenführung
11
Innovation
10
Beziehungsmarketing
9
China
9
Competitive strategy
9
Online-Marketing
9
Retailing
9
marketing strategy
9
Internationales Marketing
8
Market orientation
8
STRATEGIC MARKETING
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313
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257
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61
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Brooksbank, Roger
6
Hunt, Shelby D.
6
Tikkanen, Henrikki
4
Varadarajan, Rajan
4
Vrontis, Demetris
4
Chailan, Claude
3
Morgan, Neil A.
3
Parvinen, Petri
3
Thrassou, Alkis
3
Trim, Peter R.J.
3
Whitler, Kimberly A.
3
AlElWeet, Nada
2
Andersen, Poul Houman
2
Aspara, Jaakko
2
Baena, Verónica
2
Banerjee, Subhojit
2
Barnett, M.
2
Basit, Abdul
2
Bresciani, Stefano
2
Brodt, Susan E.
2
Chari, Simos
2
Claudiu, Caescu Stefan
2
Costa, M.
2
Cummins, Shannon
2
DLIGACH, Andrii A.
2
Desbordes, Michel
2
Dumitru, Ionel
2
Edu, Tudor
2
Felzensztein, Christian
2
Feng, Hui
2
Flavián, Carlos
2
Frow, Pennie
2
Frösén, Johanna
2
Gabriela, Ploesteanu Mara
2
Garland, Ron
2
Garland, Ronald
2
Gašić, Marko
2
Ghavamipoor, Hoda
2
Gimmon, Eli
2
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2
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Academy of Economic Studies, School of Marketing
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Graduate School of Management, St. Petersburg State University
1
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
1
„Ekonomika“ Society of Economists, Niš (Serbia)
1
Published in...
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Strategic Direction
47
European Journal of Marketing
20
Marketing Intelligence & Planning
17
Journal of strategic marketing
8
Journal of Business & Industrial Marketing
5
Journal of Consumer Marketing
5
Management Decision
5
International Journal of Retail & Distribution Management
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
Management & Marketing
4
Strategy & Leadership
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific Journal of Marketing and Logistics
3
Asia Pacific journal of marketing and logistics
3
Cuadernos de Gestión
3
International Journal of Bank Marketing
3
International Journal of Sports Marketing and Sponsorship
3
International Journal of Trade and Global Markets
3
International Marketing Review
3
Journal of Business Strategy
3
Journal of Product & Brand Management
3
Journal of Services Marketing
3
Journal of marketing management : MM
3
The marketing review
3
Проблемы современной экономики
3
Annals of Faculty of Economics
2
Annals of University of Craiova - Economic Sciences Series
2
Business Inform
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Wine Marketing
2
International journal of sports marketing & sponsorship
2
International marketing review
2
International studies of management and organization
2
Journal of Applied Management and Investments
2
Journal of Management Development
2
Journal of Research in Interactive Marketing
2
Journal of euromarketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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Source
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Other ZBW resources
149
ECONIS (ZBW)
103
RePEc
64
BASE
7
EconStor
4
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121
The theoretical foundations of
strategic
marketing
and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
122
Strategic
marketing
, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
123
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
124
Razrabotka marketingovoj strategii dlja predprijatij mjasnoj otrasli
Ljubeckij, Pavel B.
- In:
Belorusskij ėkonomičeskij žurnal : ežekvartalʹnyj …
(
2015
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011284937
Saved in:
125
Strategic
marketing
communication : the case for SMME development
Lisita, Inonge Theresa
;
Prinsloo, Johannes Jurgens
; …
- In:
Journal of business & economics research
13
(
2015
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10011288470
Saved in:
126
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
127
Strategic
marketing
in times of recession versus growth : New Zealand manufacturers
Brooksbank, Roger
;
Subhan, Zahed
;
Garland, Ronald
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 600-627
Persistent link: https://www.econbiz.de/10011456476
Saved in:
128
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
129
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
130
A fuzzy preference relations model for evaluating key supplier relationships in TFT-LCD TV panel manufacturing industry
Tang, Jia-wei
;
Hsu, Tsuen-ho
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1858-1882
Persistent link: https://www.econbiz.de/10011406979
Saved in:
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