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Search: subject:"Strategic Marketing"
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Marketing management
73
Marketingmanagement
73
strategic marketing
61
Strategic marketing
50
Strategic management
40
Strategisches Management
39
Marketing
31
Consumer behaviour
15
Konsumentenverhalten
14
KMU
13
SME
13
Firm performance
12
Unternehmenserfolg
12
Brand management
11
Markenführung
11
Strategic Marketing
10
Beziehungsmarketing
9
Innovation
9
Relationship marketing
9
marketing strategy
9
International marketing
8
Internationales Marketing
8
Internet marketing
8
Online-Marketing
8
STRATEGIC MARKETING
8
strategic marketing planning
8
Brand
7
Competitive advantage
7
Innovation management
7
Innovationsmanagement
7
Marketing strategy
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Wettbewerbsvorteil
7
СТРАТЕГИЧЕСКИЙ МАРКЕТИНГ
7
Emerging economies
6
Schwellenländer
6
competitive advantage
6
B-to-B-Marketing
5
Brand image
5
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Free
68
Undetermined
68
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Article
163
Book / Working Paper
13
Other
1
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Article in journal
99
Aufsatz in Zeitschrift
99
Article
2
Thesis
2
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1
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English
108
Undetermined
61
Spanish
4
Romanian
2
Russian
1
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1
Author
All
Hunt, Shelby D.
5
Varadarajan, Rajan
4
Morgan, Neil A.
3
Thrassou, Alkis
3
Vrontis, Demetris
3
Whitler, Kimberly A.
3
AlElWeet, Nada
2
Basit, Abdul
2
Bresciani, Stefano
2
Brodt, Susan E.
2
Brooksbank, Roger
2
Chailan, Claude
2
Chari, Simos
2
Claudiu, Caescu Stefan
2
DLIGACH, Andrii A.
2
Dumitru, Ionel
2
Edu, Tudor
2
Felzensztein, Christian
2
Feng, Hui
2
Gabriela, Ploesteanu Mara
2
Gimmon, Eli
2
Harrison, Rebecca
2
Ito, Hiroshi
2
Khan, Mumtaz Muhammad
2
Latif, Muhammad Ijaz
2
Ling-Yee, Li
2
Makhitha, Khathutshelo Mercy
2
Mihaela, Constantinescu
2
Mitchell, Alice
2
Ogunmokun, Gabriel O.
2
Parker, Ellis
2
Pop, Nicolae Al.
2
Tahir, Asma
2
ЕГОРОВ В.Ф.
2
Afanas'jev, Mykola V.
1
Ahmad, Fayaz
1
Akinyele, Samuel Taiwo
1
AlSaleh, Dhoha A.
1
Amirkhanpour, Monaliz
1
Andersen, Poul Houman
1
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Institution
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Academy of Economic Studies, School of Marketing
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Graduate School of Management, St. Petersburg State University
1
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
1
„Ekonomika“ Society of Economists, Niš (Serbia)
1
Published in...
All
Journal of strategic marketing
8
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
Management & Marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
3
Cuadernos de Gestión
3
International Journal of Trade and Global Markets
3
Journal of marketing management : MM
3
The marketing review
3
Проблемы современной экономики
3
Annals of Faculty of Economics
2
Annals of University of Craiova - Economic Sciences Series
2
Business Inform
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sports marketing & sponsorship
2
International marketing review
2
International studies of management and organization
2
Journal of Applied Management and Investments
2
Journal of euromarketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Symphonya. Emerging Issues in Management
2
The AMFITEATRU ECONOMIC journal
2
working papers / Academy of Economic Studies, School of Marketing
2
Бизнес Информ
2
2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
1
Annales Universitatis Apulensis Series Oeconomica
1
Annals of marketing-mba
1
Annals of the University of Petrosani, Economics
1
Apas Papers
1
Australasian marketing journal
1
Belorusskij ėkonomičeskij žurnal : ežekvartalʹnyj naučno-praktičeskij žurnal
1
Ciencias económicas : publicación semestral de Ciencias Económicas de la Universidad Nacional del Litoral
1
DBA Africa management review
1
E3 Journal of Business Management and Economics.
1
EcoForum
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Ekonomika, Journal for Economic Theory and Practice and Social Issues
1
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ECONIS (ZBW)
102
RePEc
64
BASE
7
EconStor
4
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11
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177
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11
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
12
The value of the sales function : a multilevel examination of the effect of
strategic
marketing
ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
13
Learning, dynamic capabilities, and firm performance : the case of entrepreneurial firms in the South Korean fashion industry
Shin, Kilho
;
Singh, Nitin Kumar
;
Pérez-Nordtvedt, Liliana
- In:
Entrepreneurship research journal : ERJ
13
(
2023
)
1
,
pp. 99-130
Persistent link: https://www.econbiz.de/10013549782
Saved in:
14
A contemporary concept of premium : exploring differences among markets and generations, the impact of branding, and benefits of consumers’ premium perception
Ferdinand, Franziska
-
2020
Persistent link: https://www.econbiz.de/10012216061
Saved in:
15
Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
Saved in:
16
Rhetorical history and
strategic
marketing
: the example of Starbucks
Volle, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10012880740
Saved in:
17
Understanding corporate culture and business performance from a Confucian perspective
Tian, Vane Ing
;
Tang, Felix
;
Tse, Alan C. B.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10013163373
Saved in:
18
A
strategic
marketing
framework for emerging out of the climate change social trap : the case of the fashion industry
Rashidi-Sabet, Siavash
;
Madhavaram, Sreedhar
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 267-291
Persistent link: https://www.econbiz.de/10013257877
Saved in:
19
A retrospective of the Journal of
Strategic
Marketing
from 1993 to 2019 using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Paul, Justin
;
Pattnaik, …
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
Saved in:
20
An examination of the current
strategic
marketing
planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
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