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Search: subject:"Symbolism"
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Consumer behaviour
47
Konsumentenverhalten
47
Brand management
33
Markenführung
33
Brand image
32
Markenimage
31
Brand
26
Markenartikel
25
symbolism
24
Sound symbolism
18
Symbolism
17
Advertising effects
13
Werbewirkung
13
Brand names
8
Luxury goods
7
Luxusgüter
7
Brand symbolism
6
Branding
6
Phonetic symbolism
6
United States
6
Aesthetics
5
Aufsatzsammlung
5
Beziehungsmarketing
5
Brand name
5
Kultur
5
Perception
5
Product design
5
Produktgestaltung
5
Relationship marketing
5
Wahrnehmung
5
power
5
sound symbolism
5
Corporate culture
4
Cultural identity
4
Culture
4
Emotion
4
Gender
4
Kulturelle Identität
4
Linguistics
4
Symbol
4
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Undetermined
53
Free
26
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Article
86
Book / Working Paper
32
Other
1
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Article in journal
67
Aufsatz in Zeitschrift
67
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Article
1
Bibliographie
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Congress Report
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English
96
Undetermined
22
Portuguese
1
Author
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Pathak, Abhishek
5
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Spence, Charles
4
Ketron, Seth
3
Klink, Richard
3
Martin, Ulf
3
Motoki, Kosuke
3
Pogacar, Ruth
3
Spears, Nancy
3
Velasco, Carlos
3
Wu, Lan
3
Baxter, Stacey
2
Duduciuc, Alina
2
Guèvremont, Amélie
2
Kalro, Arti D.
2
Klink, Richard R.
2
Kostera, Monika
2
Kouril, Michal
2
Kuehnl, Christina
2
Lowrey, Tina M.
2
Park, Jaewoo
2
Shalaeva, Anastasia V.
2
Sharma, Dinesh
2
Vilnai-Yavetz, Iris
2
Ahluwalia, Rohini
1
Ahn, Jiseon
1
Aitken, Robert
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Altman, Yochanan
1
Alvarado, Jorge
1
Angell, Linda
1
Anisimova, Tatiana
1
Arora, Sunny
1
Arora, Sunny Vijay
1
Athaide, Gerard
1
Audia, Pino
1
BAILESTEANU, Gheorghe
1
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National Research University Higher School of Economics
3
Cowles Foundation for Research in Economics, Yale University
1
ESSEC Business School
1
Economics and Finance Department, Jennings A. Jones College of Business
1
Institute of Slavic, East European, and Eurasian Studies, UC Berkeley
1
eSocialSciences
1
Published in...
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Marketing letters : a journal of research in marketing
6
Journal of business research : JBR
5
The journal of brand management : an international journal
5
HSE Working papers
3
Journal of retailing and consumer services
3
Marketing Letters
3
European journal of marketing : EJM
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Social Science & Medicine
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
Accounting, Auditing & Accountability Journal
1
Annals of the University of Petrosani, Economics
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BASEES, Routledge series on Russian and East European studies
1
Consumer behavior review : CBR
1
Cowles Foundation Discussion Papers
1
CrossCultural Management Journal
1
ESSEC Working Papers
1
Energy Policy
1
Eurasian geography and economics
1
Faculty & research / Insead : working paper series
1
Foundations of Management
1
Gender in management : an international journal
1
Global Business Review
1
Global economic review
1
HEC Paris research paper series
1
Informatica Economica
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of Business Research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of destination marketing & management
1
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Source
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ECONIS (ZBW)
71
RePEc
23
USB Cologne (EcoSocSci)
20
BASE
4
EconStor
1
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1
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
2
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
3
In praise of shadows : exploring the hidden (responsibility) curriculum
Wall, Tony
;
Blasco, Maribel
;
Nkomo, Stella M.
;
Racz, Marton
- In:
Management learning : the international journal for …
54
(
2023
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10014326198
Saved in:
4
Public opinion and impression management in the communication of performance during the second Iraq war
Audia, Pino
;
Rousseau, Horacio E.
;
Stimmler, Mary Kate
- In:
Organization science
34
(
2023
)
2
,
pp. 777-800
Persistent link: https://www.econbiz.de/10014320330
Saved in:
5
How brand names affect consumer perceptions : an experimental study on the sound
symbolism
of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
Luxury brand cultural
symbolism
: signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
8
Do you Really want to become a billionaire? : a look inside the inner theatre of the super-rich
Kets de Vries, Manfred F. R.
-
2021
Persistent link: https://www.econbiz.de/10012545684
Saved in:
9
O valor simbólico da marca iphone para a base da pirâmide
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
- In:
Consumer behavior review : CBR
5
(
2021
)
2
,
pp. 182-195
Persistent link: https://www.econbiz.de/10012590918
Saved in:
10
"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine
;
Lloyd-Parkes, Elizabeth
;
Deacon, Jonathan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
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