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Search: subject:"User Generated Content"
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Subject
All
Social Web
306
Social web
306
user-generated content
245
User-generated content
163
Internet marketing
154
Online-Marketing
152
Viral marketing
146
Virales Marketing
146
Consumer behaviour
135
Konsumentenverhalten
134
Customer integration
82
Kundenintegration
82
social media
59
Brand image
57
Markenimage
57
Brand management
55
Social media
54
Markenführung
53
Tourism
47
Online retailing
45
Online-Handel
45
Tourismus
39
Beziehungsmarketing
38
Relationship marketing
38
Web 2.0 technologies
36
Web 2.0-Technologien
36
Electronic Commerce
35
user generated content
35
Data mining
34
E-commerce
34
Content Management
33
Content management
33
Data Mining
33
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
User generated content
30
Internet
28
Soziales Netzwerk
28
Tourism marketing
28
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Online availability
All
Undetermined
362
Free
125
Type of publication
All
Article
491
Book / Working Paper
92
Other
3
Type of publication (narrower categories)
All
Article in journal
389
Aufsatz in Zeitschrift
389
Working Paper
35
research-article
31
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
20
Article
13
Thesis
12
Hochschulschrift
11
review
7
Aufsatz im Buch
5
Book section
5
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
Konferenzschrift
1
conceptual-paper
1
review-article
1
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Language
All
English
520
Undetermined
50
German
14
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Goldenberg, Jacob
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Kannan, P. K.
4
Münster, Johannes
4
Netzer, Oded
4
Seiler, Stephan
4
Tirunillai, Seshadri
4
Zhang, Michael
4
Aaltonen, Aleksi
3
Bilgihan, Anil
3
Bowen, John
3
Clement, Michel
3
Füller, Johann
3
Hautz, Julia
3
Hong, Yili
3
Hutter, Katja
3
Kummer, Michael
3
Law, Chun Hung Roberts
3
Li, Gang
3
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research
13
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of hospitality management
8
Journal of management information systems : JMIS
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
The journal of product & brand management
4
Worldwide Hospitality and Tourism Themes
4
Business Horizons
3
Business horizons
3
Cogent business & management
3
more ...
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Source
All
ECONIS (ZBW)
436
RePEc
50
Other ZBW resources
45
EconStor
34
BASE
11
USB Cologne (EcoSocSci)
10
Showing
481
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490
of
586
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481
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
482
Designing incentives for online question-and-answer forums
Jain, Shaili
;
Chen, Yiling
;
Parkes, David C.
- In:
Games and economic behavior
86
(
2014
),
pp. 458-474
Persistent link: https://www.econbiz.de/10011304968
Saved in:
483
"Why don't you come over?" : a different way to promote Romania
Pătruţ, Monica
- In:
Studies and scientific researches / Economics edition / …
19
(
2014
),
pp. 201-209
Persistent link: https://www.econbiz.de/10011333774
Saved in:
484
How to attract and retain readers in enterprise blogging?
Singh, Param Vir
;
Sahoo, Nachiketa
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10010355242
Saved in:
485
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
486
Exploring neuroticism and extraversion in flow and unser generated content consumption
Moon, Yun Ji
;
Kim, Woo Gon
;
Armstrong, Deborah J.
- In:
Information & management : the internat. journal of …
51
(
2014
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10010375807
Saved in:
487
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
Saved in:
488
User-generated
content
and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
-
2014
Persistent link: https://www.econbiz.de/10010194235
Saved in:
489
Market dynamics and
user-generated
content
about tablet computers
Wang, Xin
;
Mai, Feng
;
Chiang, Roger H. L.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 449-458
Persistent link: https://www.econbiz.de/10010370697
Saved in:
490
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
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