EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Verkaufsförderung"
Narrow search

Narrow search

Year of publication
Subject
All
Verkaufsförderung 2,480 Sales promotion 2,457 Konsumentenverhalten 1,180 Consumer behaviour 1,177 Einzelhandel 446 Retail trade 435 Sales-promotion 410 Preismanagement 336 Pricing strategy 336 Theorie 330 Theory 325 Marketingmanagement 288 Marketing management 278 Beziehungsmarketing 249 Relationship marketing 247 Werbewirkung 236 Advertising effects 233 Werbung 225 Online retailing 209 Online-Handel 209 Advertising 198 Marketing 184 Verkauf 174 Low-cost strategy 163 Niedrigpreisstrategie 163 Selling 163 Online-Marketing 156 Internet marketing 153 Markenführung 151 Rabatt 151 Brand management 150 Rebate 148 Deutschland 144 USA 133 United States 130 Markenartikel 129 Germany 128 Lebensmitteleinzelhandel 126 Brand 125 Ladengestaltung 123
more ... less ...
Online availability
All
Undetermined 806 Free 472
Type of publication
All
Article 1,673 Book / Working Paper 1,146 Journal 9 Other 1
Type of publication (narrower categories)
All
Article in journal 1,512 Aufsatz in Zeitschrift 1,512 Aufsatz im Buch 157 Book section 157 Graue Literatur 150 Non-commercial literature 150 Working Paper 122 Arbeitspapier 114 Hochschulschrift 85 Thesis 56 Lehrbuch 31 Ratgeber 28 Textbook 27 Guidebook 26 Collection of articles of several authors 21 Sammelwerk 21 Case study 20 Fallstudie 20 Dissertation u.a. Prüfungsschriften 17 Aufsatzsammlung 11 Conference paper 8 Konferenzbeitrag 8 Amtsdruckschrift 7 Government document 7 Bibliografie enthalten 6 Bibliography included 6 Glossar enthalten 6 Glossary included 6 Handbook 6 Handbuch 6 Bibliografie 4 Collection of articles written by one author 4 Sammlung 4 Wörterbuch 4 Einführung 3 Reprint 3 Systematic review 3 Übersichtsarbeit 3 Article 2 Bericht 2
more ... less ...
Language
All
English 2,312 German 376 Undetermined 136 French 6 Dutch 1
Author
All
Neslin, Scott A. 15 Usman, Osly 15 Gedenk, Karen 14 Görtz, Gunnar 11 Kind, Hans Jarle 10 Perakis, Georgia 10 Ailawadi, Kusum L. 9 Chugan, Pawan K. 9 Cohen, Maxime C. 9 Ebeling, Peter 9 Foros, Øystein 9 Grewal, Dhruv 9 Kaiser, Harry M. 9 Malik, Garima 9 Mehta, Dr. Neha 9 Zettelmeyer, Florian 9 Bauer, Hans H. 8 Lang, Ewald 8 Mullin, Roddy 8 Rajagopal 8 Sinitsyn, Maxim 8 Belch, George E. 7 Belch, Michael A. 7 Bijmolt, Tammo H. A. 7 Bogomolova, Svetlana 7 Breugelmans, Els 7 Busse, Meghan R. 7 Jain, Amit 7 Kukar-Kinney, Monika 7 Leeflang, Peter 7 Malshe, Avinash 7 Monroe, Kent B. 7 Nordfält, Jens 7 Pandey, Neeraj 7 Spais, George S. 7 Vikander, Nick 7 Bertini, Marco 6 Chandon, Pierre 6 Cummins, Julian 6 Detroy, Erich-Norbert 6
more ... less ...
Institution
All
National Bureau of Economic Research 9 Springer Fachmedien Wiesbaden 5 Europäischer Rechnungshof 3 Kanada / Dominion Bureau of Statistics 3 Berliner Wissenschafts-Verlag 2 Erich-Schmidt-Verlag 2 Institut für Betriebswirtschaft <Braunschweig> 2 USA / Bureau of Agricultural Economics 2 AMACOM 1 American Marketing Association 1 Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig> 1 Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel 1 Bundesverband Druck und Medien 1 Center for Economic Research <Tilburg> 1 Centre for International Economic Studies 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Deutschland <Bundesrepublik> / Bundesminister für Umwelt, Naturschutz und Reaktorsicherheit 1 Deutschland <Bundesrepublik> / Umweltbundesamt 1 Econometrisch Instituut <Rotterdam> 1 Europäische Kommission 1 Europäischer Wirtschafts- und Sozialausschuss 1 Farmer Cooperative Service, U. S. Department of Agriculture 1 FinanzBuch Verlag 1 Forum Berufsbildung 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 1 Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine 1 Helmut-Schmidt-Universität 1 IGI Global 1 Ifo-Institut für Wirtschaftsforschung 1 Institut für Finanz- und Aktuarwissenschaften <Ulm> 1 John Calmann and King Ltd <London> 1 Kogan Page Ltd. <London> 1 New England Council / Research Committee 1 New York State College of Agriculture 1 Panepistēmio Kypru / Department of Economics 1 Progressive Grocer Magazine 1 RWTH Aachen 1 Reserve Bank of New Zealand 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 96 Journal of business research : JBR 76 Journal of retailing 61 Journal of promotion management : JPM 46 Journal of marketing research : JMR 36 Management science : journal of the Institute for Operations Research and the Management Sciences 27 European journal of operational research : EJOR 23 Journal of marketing 23 Journal of promotion management : innovations in planning and applied research 23 Marketing letters : a journal of research in marketing 22 Journal of the Academy of Marketing Science 21 The international review of retail, distribution and consumer research 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Marketing science 20 European journal of marketing : EJM 19 Psychology & marketing 18 International journal of retail & distribution management 16 SpringerLink / Bücher 16 International journal of hospitality management 15 International journal of production economics 15 Journal of consumer behaviour : an international research review 13 Journal of marketing research 13 Quantitative marketing and economics : QME 13 The journal of product & brand management 13 Asia Pacific journal of marketing and logistics 12 Journal of marketing communications 12 International journal of market research 11 The journal of consumer marketing 11 Industrial marketing management : the international journal for industrial and high-tech firms 10 Information systems research : ISR 10 The service industries journal 10 Working paper / National Bureau of Economic Research, Inc. 10 Journal of advertising research 9 NBER working paper series 9 Gabler Edition Wissenschaft 8 International journal of production research 8 International journal of retail and distribution management 8 Journal of revenue and pricing management 8 Journal of the Operational Research Society : OR 8 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 8
more ... less ...
Source
All
ECONIS (ZBW) 2,552 USB Cologne (EcoSocSci) 260 EconStor 11 OLC EcoSci 3 RePEc 2 BASE 1
Showing 1 - 10 of 2,829
Cover Image
Understanding the link between net promoter score and e-WOM behaviour on social media : the role of national culture
Agag, Gomaa; Durrani, Baseer Ali; Abdelmoety, Ziad Hassan; … - In: Journal of business research : JBR 170 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014535018
Saved in:
Cover Image
From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
Saved in:
Cover Image
The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Lacohee, Hazel; Souchon, Anne; Dickenson, Peter; Krug, … - In: International journal of market research 66 (2024) 2/3, pp. 241-260
Persistent link: https://www.econbiz.de/10014584478
Saved in:
Cover Image
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen; Seiler, Roger; Völkle, Melanie - In: International journal of market research 66 (2024) 2/3, pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
Saved in:
Cover Image
Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10015065152
Saved in:
Cover Image
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
Cover Image
How VLOG promotion content influences consumer attitudes
Jiang, Lu; Kodono, Yukio - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 241-251
Persistent link: https://www.econbiz.de/10014578026
Saved in:
Cover Image
To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?
Wang, Siqi; Lim Xin Jean; Luo, Xi; Hwa, Jacky Cheah Jun - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015085007
Saved in:
Cover Image
Multi-period ordering decisions in the presence of retail promotions
Perera, H. Niles; Fahimnia, Behnam - In: European journal of operational research : EJOR 319 (2024) 3, pp. 763-776
Persistent link: https://www.econbiz.de/10015085011
Saved in:
Cover Image
The effect of matching promotion type with purchase type on green consumption
Guan, Dongxiao; Lei, Yunfei; Liu, Yu; Ma, Qinhai - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085032
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...