Search Results - subject:"Word of mouth"

Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age

Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014550367

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

Persistent link: https://www.econbiz.de/10014505232

The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations

Lacohee, Hazel; Souchon, Anne; Dickenson, Peter; Krug, … - In: International journal of market research 66 (2024) 2/3, pp. 241-260

Persistent link: https://www.econbiz.de/10014584478

The impact of eWOM information in social media on the online purchase intention of Generation Z

Thi Thuy An Ngo; Binh Long Vuong; My Dien Le; Thanh … - In: Cogent business & management 11 (2024) 1, pp. 1-19

This research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including … cohorts. In the digital age, the rise of electronic word-of-mouth (eWOM) significantly influences consumer behavior …

Persistent link: https://www.econbiz.de/10014531917

Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication

Troiville, Julien - In: Journal of business research : JBR 177 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014551996

Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions

Bambauer-Sachse, Silke; Young, Ashley - In: Journal of service research 27 (2024) 3, pp. 364-380

Persistent link: https://www.econbiz.de/10014580513

Indonesian consumer complaint behavior : the role of information seeking, knowledge, purchase behavior, and tendency to talk

Yuliati, Lilik Noor; Simanjuntak, Megawati - In: Global business and finance review 29 (2024) 1, pp. 57-71

Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth …

Persistent link: https://www.econbiz.de/10014490877

The perceived value of customers : antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - In: Global business and finance review 29 (2024) 1, pp. 101-114

-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative … equity on the perceived value of customers. The study also found that word-of-mouth is directly and positively influenced by … convincing evidence of the significant and positive relationship between the customer's perceived value and their positive word-of-mouth …

Persistent link: https://www.econbiz.de/10014490981

Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers

Wilson-Nash, Carolyn; Pavlopoulou, Ismini - In: Psychology & marketing 41 (2024) 3, pp. 532-546

Persistent link: https://www.econbiz.de/10014467611

Strategic use of product delays to shape word-of-mouth communication

Parakhonyak, Alexei; Vikander, Nick - 2024

Persistent link: https://www.econbiz.de/10014478339

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