Search Results - subject:"advertising agency"

Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach

Roca, David; Suárez, Aina; Meléndez-Rodríguez, Saraí - In: Gender in management : an international journal 39 (2024) 4, pp. 465-479

Persistent link: https://www.econbiz.de/10014513782

Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

Persistent link: https://www.econbiz.de/10014550823

"We have a prodigious amount in common" : reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry

Åström Rudberg, Elin; Kuorelahti, Elina - In: Business history 66 (2024) 1, pp. 241-263

Persistent link: https://www.econbiz.de/10014578327

Advertising Management : Concepts, Theories, Research and Trends

Rabindranath, Manukonda; Singh, Aradhana Kumari - 2024

: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models …

Persistent link: https://www.econbiz.de/10014451754

Applying principles of management innovation in advertising agencies

Rubik, Andrea - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 286-296

advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive …

Persistent link: https://www.econbiz.de/10013170497

A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa

Mokoena, Alistair; Prinsloo, Johannes Jürgens; Gawlik, … - In: Journal of marketing communications 29 (2023) 1, pp. 46-66

Persistent link: https://www.econbiz.de/10014232398

Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972

Funke, Michael - In: Journal of historical research in marketing 15 (2023) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014315010

Agency Bidding in Online Advertising

Choi, W. Jason; Sayedi, Amin - 2023

We study the impact of ad agencies on the online advertising market. To increase the payoffs of their clients, in a process known as “bid rotation,” agencies act as bidding rings where they strategically hold out some ad candidates from publishers’ auctions to soften competition. We show...

Persistent link: https://www.econbiz.de/10014261680

Expanding discussions on incentives on corporate governance : employees' compensation and organizational justice

Silva, Luciana Iwashita da; Bulgacov, Sergio - In: Handbook of research methods for corporate governance : …, (pp. 199-222). 2023

Persistent link: https://www.econbiz.de/10014330618

The impact of influencers on advertising and consumer protection in the single market : study requested by the IMCO committee

Michaelsen, Frithjof; Collini, Luena - Europäisches Parlament / Policy Department for … - 2022

Persistent link: https://www.econbiz.de/10013201705

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