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Search: subject:"advertising recognition"
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Advertising
6
Advertising effects
6
Werbewirkung
6
Werbung
6
advertising recognition
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Native advertising
3
Sponsoring
3
Sponsorship
3
Public relations
2
Social Web
2
Social web
2
persuasion knowledge
2
sponsorship transparency
2
Öffentlichkeitsarbeit
2
Advertising liking
1
Advertising recognition
1
Auskunftspflicht
1
Computerspiel
1
Corporate disclosure
1
Disclosure regulation
1
Facebook
1
Fernsehwerbung
1
Influencer advertising
1
Influencer-product congruence
1
Multiple motive inference
1
Product Placement
1
Product placement
1
Sponsorship disclosure
1
Television advertising
1
Unternehmenspublizität
1
Video game
1
Website
1
advertising format
1
advertising recall
1
advertising representation
1
brand placement
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English
6
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Buvár, Ágnes
1
Chang, Chin-I.
1
Chen, Tser-yieth
1
Evans, Nathaniel J.
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Krouwer, Simone
1
Leng, Ho Keat
1
Orosz, Gábor
1
Paulussen, Steve
1
Poels, Karolien
1
Toh, Chee Yong
1
Wojdynski, Bartosz W.
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Yeh, Tsai-lien
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
The service industries journal
1
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ECONIS (ZBW)
6
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1
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
2
How different advertising formats and calls to action on videos affect
advertising
recognition
and consequent behaviours
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
Saved in:
3
The covert
advertising
recognition
and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
4
"Branded, biased and it wants to sell a product" : typical ad representations influence the effect of ad recognition : a mixed-method research
Buvár, Ágnes
;
Orosz, Gábor
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10012200471
Saved in:
5
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
6
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
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