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Search: subject:"attitude toward advertising"
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Consumer behaviour
10
Konsumentenverhalten
10
Advertising
9
Advertising effects
9
Werbewirkung
9
Werbung
9
Internet marketing
4
Online-Marketing
4
attitude toward advertising
4
Attitude toward advertising
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Purchase intention
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
online advertising
2
30-second commercial
1
Advertising music
1
Advertising value
1
Ambient advertising
1
Arousal
1
Attitude toward advertising music
1
Attitude-toward-advertising-in-general
1
Big event
1
Brand
1
Brand attitude
1
Brand placement
1
Cluster analysis
1
Clusteranalyse
1
Consumers' religio-spiritual insights
1
Covariance-based SEM
1
EEG
1
Experiment
1
Facebook advertising
1
Fernsehwerbung
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Gender
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Allan, David
1
Anand, Sandip
1
Ansari, Junaid
1
Barbosa, Belem
1
Chen, Pei-Chun
1
Chtourou, Saber
1
Cunningham, Isabella
1
Davtyan, Davit
1
Falcão, João
1
Ferreira, Fátima
1
Huhmann, Bruce A.
1
Hyder, Syed Irfan
1
Hyman, Michael R.
1
Isaías, Pedro
1
Korai, Bernard
1
Limbu, Yam B.
1
Oyman, Mine
1
Ozer, Serhat
1
Raja, Md Washim
1
Sierra, Jeremy J.
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Souiden, Nizar
1
Turri, Anna M.
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Ugurhan, Y. Zafer Can
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Wu, Ya-Ling
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Information & management : the international journal of information systems applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
10
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1
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
Saved in:
2
Neurophysiology of sensory imagery : an effort to improve online advertising effectiveness through science laboratory experimentation
Wu, Ya-Ling
;
Chen, Pei-Chun
- In:
Information & management : the international journal of …
61
(
2024
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015080784
Saved in:
3
Positive psychology's mindset precursors of
attitude-toward-advertising
-in-general
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1019-1054
Persistent link: https://www.econbiz.de/10013357213
Saved in:
4
Perceptions and
attitude
toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
5
The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
Saved in:
6
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
7
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
8
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
9
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
10
Influence of gender stereotypes on advertising offensiveness and
attitude
toward
advertising
in general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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