Thoma, Dieter; Wechsler, Julia - In: Psychology & Marketing 38 (2021) 9, pp. 1384-1392
Successful recall of brand names often determines consumer decisions. Yet, unaided recall fails increasingly as adult … study, therefore, explores how cognitive aging affects the links between the recall of brand names from semantic memory and …- to 90-year-old participants suggest that consumers associate successfully recalled brand names with more significant …