Search Results - subject:"brand nostalgia"

Narrow search

Can brand anthropomorphism trigger emotional brand attachment?

Ma, Jianfeng; Tu, Hongwei; Zhou, Xing; Niu, Wanjie - In: The service industries journal 43 (2023) 7/8, pp. 555-578

Persistent link: https://www.econbiz.de/10014321609

Using brands to reconnect with our shared past : brand nostalgia in romantic relationships

Vredeveld, Anna; Kara, Selcan - In: The journal of product & brand management 31 (2022) 6, pp. 938-950

Persistent link: https://www.econbiz.de/10013407574

Development of a theoretical framework for brand devotion

Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: The marketing review 15 (2015) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10011504723

Brand love in emerging market : a qualitative investigation

Sarkar, Abhigyan - In: Qualitative market research : an international journal 17 (2014) 4, pp. 481-494

Persistent link: https://www.econbiz.de/10010430651

Brand love in emerging market: a qualitative investigation

Sarkar, Abhigyan - In: Qualitative Market Research: An International Journal 17 (2014) 4, pp. 481-494

Purpose – The purpose of this article to explore the nature of brand love, the antecedents and consequences of brand love and the obstacles to brand love in the context of Asian market. Brand love is an emerging concept in the domain of consumer psychology. It has been regarded as the...

Persistent link: https://www.econbiz.de/10014987567