GAO, Lingyan; ZHANG, Yueli - In: Asian Agricultural Research 06 (2014) 10
the laddering interview. According to the survey, it made an in-depth analysis on brand positioning strategy for Linâ …€™an Carya Cathayensis Sarg, and obtained the existing brand operating model. It is hoped to explore effective strategy of brand … positioning for agricultural product enterprises in Zhejiang Province, and accordingly lift core competitiveness of agricultural …