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Search: subject:"brand value"
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Subject
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Brand management
222
Markenführung
218
Brand equity
192
Markenwert
180
Markenimage
157
Brand image
155
Brand value
103
Consumer behaviour
96
Konsumentenverhalten
96
Brand
82
Markenartikel
74
brand value
71
Beziehungsmarketing
32
Relationship marketing
32
Social Web
30
Social web
30
Betriebliche Wertschöpfung
24
Corporate social responsibility
24
Value creation
24
Corporate Social Responsibility
22
Customer integration
21
Kundenintegration
21
Deutschland
20
Germany
20
Markenpolitik
19
Internet marketing
18
Measurement
18
Messung
18
Online-Marketing
18
Customer value
17
International marketing
17
Marketingmanagement
17
Brand Value
16
Internationales Marketing
16
Advertising effects
15
Firm value
15
Kundenwert
15
Marketing management
15
USA
15
United States
15
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Online availability
All
Undetermined
187
Free
78
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All
Article
325
Book / Working Paper
98
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All
Article in journal
205
Aufsatz in Zeitschrift
205
Aufsatz im Buch
57
Book section
57
Hochschulschrift
28
Thesis
24
research-article
23
Graue Literatur
16
Non-commercial literature
16
Working Paper
14
Arbeitspapier
12
Case study
8
Fallstudie
8
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Article
3
Collection of articles written by one author
3
Sammlung
3
review
3
Handbook
2
Handbuch
2
Ratgeber
2
Conference paper
1
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1
Konferenzbeitrag
1
case-report
1
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English
336
German
40
Undetermined
38
Lithuanian
4
French
2
Serbian
2
Slovenian
1
Spanish
1
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Author
All
Zarantonello, Lia
5
Iglesias, Oriol
4
Rajagopal
4
Borkovsky, Ron N.
3
Diallo, Mbaye Fall
3
Gupta, Suraksha
3
Hajli, Nick
3
Haviv, Avery M.
3
Müller, Michael
3
Shuv-Ami, Avichai
3
Abrar, Muhammad
2
Abu Bakar Sade
2
Alfaro, Manuel
2
Andéhn, Mikael
2
Arslan, Ünal
2
Athanasopoulou, Pinelopi
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
2
Baumann, Chris
2
Biedenbach, Galina
2
Biraghi, Silvia
2
Block, Martin P.
2
Bouvain, Petra
2
Brondoni, Silvio
2
Burmann, Christoph
2
Calder, Bobby J.
2
Chaman, Seemab
2
Chuang, Cheng-Min
2
Clark, Robert
2
Cova, Bernard
2
Dennhardt, Severin
2
Drewniak, Rafał
2
Ergor, Zeynep Birce
2
Farnham, Kevin
2
Flisikowski, Karol
2
Foroudi, Pantea
2
Füller, Johann
2
Gambetti, Rossella Chiara
2
Giovanis, Apostolos
2
Gong, Yiran
2
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Institution
All
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
International Institute of Social and Economic Sciences
3
RWTH Aachen
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Arbeitsgemeinschaft für Marketing
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Brandenburgische Technische Universität Cottbus-Senftenberg
1
EconWPA
1
Fakulteta za Management, Univerza na Primorskem
1
Graduate School of Management, St. Petersburg State University
1
IESE Business School, Universidad de Navarra
1
Information Resources Management Association
1
International School for Social and Business Studies, Celje, Slovenia
1
Lithuanian Academy of Physical Education
1
Lithuanian University of Agriculture
1
Siauliai University
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden
1
Uni-Edition GmbH
1
Unidade de Investigação em Desenvolvimento Empresarial (UNIDE), Business School
1
Universität Bremen / Lehrstuhl für Innovatives Markenmanagement
1
Vytautas Magnus University
1
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Published in...
All
Journal of business research : JBR
11
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
5
The journal of product & brand management
5
Проблемы современной экономики
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Product & Brand Management
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Marketing Intelligence & Planning
3
Marketing Working Papers
3
Proceedings of International Academic Conferences
3
Qualitative Market Research: An International Journal
3
Qualitative market research : an international journal
3
Administrative Sciences : open access journal
2
Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Digital and social media marketing : a results-driven approach
2
Edition Wissenschaft Apprimus
2
European Journal of Marketing
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
Handbook of research on integrating social media into strategic marketing
2
International Journal of Bank Marketing
2
International Journal of Energy Economics and Policy : IJEEP
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and finance
2
International journal of economics and financial issues : IJEFI
2
International journal of hospitality management
2
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Source
All
ECONIS (ZBW)
343
RePEc
44
Other ZBW resources
27
EconStor
5
BASE
4
Showing
51
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60
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423
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51
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
Saved in:
52
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
53
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
Saved in:
54
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
55
Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib
;
Rubab, Azha
;
Chatchai Pitsaphol
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 81-89)
.
2022
Persistent link: https://www.econbiz.de/10013336136
Saved in:
56
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
57
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
58
An exploration of the factors affecting brand association
Shaheen, Sadia
;
Chaman, Seemab
;
Zulfiqar, Sehar
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 106-118)
.
2022
Persistent link: https://www.econbiz.de/10013336167
Saved in:
59
Linking psychological contract with employee-based brand equity
Chaman, Seemab
;
Shaheen, Sadia
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 186-197)
.
2022
Persistent link: https://www.econbiz.de/10013336169
Saved in:
60
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
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