An exploration of the factors affecting brand association
Year of publication: |
2022
|
---|---|
Authors: | Shaheen, Sadia ; Chaman, Seemab ; Zulfiqar, Sehar |
Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 106-118
|
Subject: | Markenwert | Brand equity | Markenführung | Brand management |
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