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Search: subject:"branding"
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Subject
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Markenführung
16,991
Brand management
16,982
Consumer behaviour
7,475
Konsumentenverhalten
7,474
Markenimage
7,194
Brand image
7,063
Markenartikel
5,279
Brand
5,260
Beziehungsmarketing
2,601
Relationship marketing
2,600
Markenpolitik
2,215
Deutschland
1,895
Intermediate goods
1,865
Vorleistungen
1,865
Social Web
1,858
Social web
1,856
Germany
1,824
Online-Marketing
1,658
Theorie
1,647
Theory
1,644
Internet marketing
1,625
Marketingmanagement
1,471
Marketing management
1,453
Personalmarketing
1,434
HR marketing
1,340
Werbewirkung
1,198
Advertising effects
1,185
Marketing
1,005
Corporate reputation
972
Firmenimage
972
Luxusgüter
883
Luxury goods
882
USA
836
United States
822
Werbung
791
Advertising
749
Einzelhandel
737
Retail trade
718
Brand loyalty
652
Customer satisfaction
649
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Online availability
All
Undetermined
7,928
Free
3,685
Type of publication
All
Article
15,506
Book / Working Paper
7,852
Journal
48
Other
15
Type of publication (narrower categories)
All
Article in journal
11,781
Aufsatz in Zeitschrift
11,781
Aufsatz im Buch
3,246
Book section
3,246
Graue Literatur
1,365
Non-commercial literature
1,365
Hochschulschrift
1,028
Working Paper
990
Arbeitspapier
965
Thesis
742
Case study
624
Fallstudie
624
Collection of articles of several authors
575
Sammelwerk
575
Aufsatzsammlung
423
Conference paper
145
Konferenzbeitrag
145
Dissertation u.a. Prüfungsschriften
136
Konferenzschrift
134
Ratgeber
131
Guidebook
119
Reprint
107
Lehrbuch
106
Textbook
89
Conference proceedings
80
Bibliografie enthalten
73
Bibliography included
73
Article
58
Handbook
56
Handbuch
56
Collection of articles written by one author
37
Sammlung
37
Interview
33
Amtsdruckschrift
29
Government document
29
Fallstudiensammlung
21
Systematic review
18
Übersichtsarbeit
18
Conference Paper
13
Glossar enthalten
13
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English
17,877
German
4,861
Undetermined
505
French
80
Polish
41
Italian
30
Russian
25
Spanish
25
Danish
6
Lithuanian
6
Portuguese
6
Swedish
6
Serbian
5
Romanian
3
Bulgarian
2
Valencian
2
Finnish
2
Dutch
2
Ukrainian
2
Kazakh
1
Slovak
1
Turkish
1
Vietnamese
1
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Author
All
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
25
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Institution
All
Springer Fachmedien Wiesbaden
154
National Bureau of Economic Research
68
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
12
Books on Demand GmbH <Norderstedt>
9
Springer-Verlag GmbH
9
Université Paris-Dauphine (Paris IX)
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
8
Springer Gabler <Firma>
8
Berliner Wissenschafts-Verlag
7
Edward Elgar Publishing
7
Nomos Verlagsgesellschaft
7
W. Kohlhammer GmbH
7
Campus Verlag
6
De Gruyter Oldenbourg
6
Fachhochschule Reutlingen / European School of Business
6
Helmut-Schmidt-Universität
6
IGI Global
6
Springer International Publishing
6
Bundesvereinigung City- und Stadtmarketing Deutschland
5
Deutsche Gesellschaft für Personalführung
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Stiftung Familienunternehmen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Keleti Károly Gazdasági Kar, Óbudai Egyetem
4
OECD
4
Redline Verlag
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Verlag Franz Vahlen
4
Erasmus Research Institute of Management
3
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Published in...
All
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Research
79
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
Cogent business & management
62
International marketing review
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
NBER Working Paper
61
Qualitative market research : an international journal
61
Business horizons
59
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Source
All
ECONIS (ZBW)
22,054
USB Cologne (EcoSocSci)
727
RePEc
414
BASE
108
EconStor
107
Other ZBW resources
11
Showing
2,181
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2181
The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina
;
Kachersky, Luke
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
Saved in:
2182
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
2183
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
Saved in:
2184
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
2185
Role of functional company characteristics on food franchisee behavior
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10014290365
Saved in:
2186
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
2187
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
2188
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
2189
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
2190
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
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