Khneyzer, Chadi; Boustany, Zaher; Dagher, Jean - In: Administrative Sciences : open access journal 14 (2024) 8, pp. 1-16
integrated AI into CRM for predictive analytics, computer vision, sentiment analysis, personalized recommendations, chatbots and … virtual assistants, and voice and speech recognition. AI-driven chatbots, one of the AI-powered CRM systems, arose as a … implications of AI-driven chatbots in CRM. The purpose of this study is to explore and elucidate the economic and managerial …