Search Results - subject:"consumer citizenship"

An investigation into the cocept of brand love and its proximal and distal covariates

Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 135-153

Persistent link: https://www.econbiz.de/10011633621

Customer participation : mandatory or voluntary behaviour?

Ercsey, Ida - In: Theory, methodology, practice 12 (2016) 1, pp. 27-36

Persistent link: https://www.econbiz.de/10011583285

Marketing history from below : towards a paradigm shift in marketing historical research

Schwarzkopf, Stefan - In: Journal of historical research in marketing 7 (2015) 3, pp. 295-309

Persistent link: https://www.econbiz.de/10011443054

An investigation of antecedents and consequences of brand love in India

Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196

Persistent link: https://www.econbiz.de/10011471545

An investigation of antecedents and consequences of brand love in India

Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific Journal of Business Administration 7 (2015) 3, pp. 174-196

factors driving brand love and affective commitment, consumer citizenship behavior, repurchases intention, consumer …

Persistent link: https://www.econbiz.de/10014674420

Marketing history from below: towards a paradigm shift in marketing historical research

Schwarzkopf, Stefan - In: Journal of Historical Research in Marketing 7 (2015) 3, pp. 295-309

Purpose – The purpose of this article is to introduce the theme of this special issue. In doing so, the paper argues that marketing historical research is in need of a paradigmatic shift. Rather than privilege primary and secondary sources that preserve the perspectives and actions of...

Persistent link: https://www.econbiz.de/10014873472

Politische Verantwortung in der Marktwirtschaft – Zur Uebertragung von Citizenship-Konzepten auf Konsumenten und Unternehmen (Political Responsibility in Market Arenas)

Kneip, Veronika - In: Zeitschrift für Wirtschafts- und Unternehmensethik - … 14 (2013) 1, pp. 62-85

the reciprocity of consumer citizenship and corporate citizenship.) …

Persistent link: https://www.econbiz.de/10010856894

Shopping for Virtues. Corporate und Consumers’ Social Responsibility im Konzept geteilter sozialer Verantwortung (Shopping for Virtues: Corporate and Consumers’ Social Responsibili...

Asslaender, Michael S. - In: Zeitschrift für Wirtschafts- und Unternehmensethik - … 13 (2012) 3, pp. 255-277

Konzepte wie Corporate Social Responsibility (CSR) oder Corporate Citizenship (CC) haben das gesellschaftliche Verstaendnis unternehmerischer Verantwortung grundlegend veraendert. Jedoch stellt sich aus verantwortungstheoretischer Perspektive die Frage, wem gegenueber Unternehmen fuer ihre...

Persistent link: https://www.econbiz.de/10010607370

Entrenchment of New Governance in Consumer Policy Formulation: A Platform for European Consumer Citizenship Practice?

Davies, Jim - In: Journal of Consumer Policy 32 (2009) 3, pp. 245-267

Persistent link: https://www.econbiz.de/10008531576