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Search: subject:"consumer neuroscience"
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Consumer behaviour
48
Neuroscience
48
Neurowissenschaften
48
Konsumentenverhalten
46
Neuromarketing
40
consumer neuroscience
30
Consumer neuroscience
26
neuromarketing
10
Market research
8
Marktforschung
8
Advertising effects
7
Neuroeconomics
7
Werbewirkung
7
fMRI
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Neuroökonomie
6
Consumer Neuroscience
5
EEG
5
Advertising
4
Werbung
4
Artificial intelligence
3
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3
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Machine learning
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consumer behavior
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functional magnetic resonance imaging
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Smidts, Ale
7
Sánchez-Fernández, Juan
6
Plassmann, Hilke
4
Bigné Alcañiz, J. Enrique
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Hsu, Ming
3
Yoon, Carolyn
3
Andreu-Perez, Javier
2
Andréu-Abela, Jaime
2
Bechara, Antoine
2
Boksem, Maarten
2
Chan, Hang-Yee
2
Ferreira, Hugo Alexandre
2
Hubert, Marco
2
Huettel, Scott
2
Ibáñez-Zapata, José-Ángel
2
Lee, Eun-Ju
2
Levy, Dino J.
2
Liberzon, Israel
2
Martins, Marisa
2
Ramalho, Joana
2
Reimann, Martin
2
Rosenstein, David
2
Seixas, Daniela
2
Solnais, Céline
2
Venkatraman, Vinod
2
Zhang, Jing
2
Agarwal, Sharad
1
Alessandra, Dodich
1
Antonovica, Arta
1
Baldo, Davide
1
Berns, Gregory
1
Berčík, J.
1
Berčík, Jakub
1
Brandes, Leif
1
Cappa Stefano F.
1
Casado Aranda, Luis Alberto
1
Castaño, Raquel
1
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Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
1
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Psychology & marketing
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Journal of retailing and consumer services
3
Marketing Letters
3
European journal of marketing
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Biometrics and neuroscience research in business and management : advances and applications
1
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1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
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1
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1
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International journal of economic behavior and organization : IJEBO
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of wine business research
1
Journal of Economic Psychology
1
Journal of Product & Brand Management
1
Journal of international food & agribusiness marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
Market : review for marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Micro & Macro Marketing
1
Organizational research methods : ORM
1
Palgrave pivot
1
Revista de marketing y publicidad : revista semestral
1
Springer eBook Collection
1
The journal of product & brand management
1
The service industries journal
1
Visionen für eine Agrar- und Ernährungspolitik nach 2020 : 58. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 12. bis 14. September 2018
1
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ECONIS (ZBW)
53
RePEc
6
Other ZBW resources
3
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a
consumer
neuroscience
perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Influencia del etnocentrismo : un estudio de las reacciones neurofisiológicas del consumidor de cerveza
Esquivel, Silvia Campos
;
Sánchez, Pedro R. Palos
- In:
Revista de marketing y publicidad : revista semestral
(
2023
)
7
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014424200
Saved in:
4
Consumer
neuroscience
on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
Heart rate variability in marketing research : a systematic review and methodological perspectives
Kakaria, Shobhit
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10013465221
Saved in:
6
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
7
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
8
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
9
Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran
;
Tan, Wenying
;
Lee, Eun-Ju
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10014467474
Saved in:
10
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
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