Camacho, Luis J.; Ramírez-Correa, Patricio; … - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-14
Understanding social behavior and explaining its implications is essential when examining consumer xenocentric behavior. This study evaluated the direct effects of consumer xenoncentrism on product attitude and purchase intention of imported products and analyzed the moderating impact of formal...