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Search: subject:"corporate branding"
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Subject
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Brand architecture
509
Markenarchitektur
508
Brand management
414
Markenführung
394
Corporate reputation
223
Firmenimage
221
Corporate branding
190
Brand image
118
Markenimage
110
Brand
105
Markenartikel
101
Corporate culture
100
Unternehmenskultur
99
Consumer behaviour
89
Konsumentenverhalten
85
Corporate social responsibility
69
Corporate Social Responsibility
67
Marketing management
65
Marketingmanagement
65
Public relations
56
Öffentlichkeitsarbeit
55
Corporate identity
41
Markenpolitik
41
corporate branding
34
Stakeholder
31
Marketing
29
Beziehungsmarketing
28
Relationship marketing
28
Brands
26
Deutschland
26
Germany
26
Reputation
26
United Kingdom
26
Corporate brand
24
Cultural heritage
23
Kulturgüter
23
Business ethics
21
Corporate communications
20
Corporate image
20
Großbritannien
20
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Undetermined
324
Free
66
Type of publication
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Article
550
Book / Working Paper
131
Type of publication (narrower categories)
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Article in journal
337
Aufsatz in Zeitschrift
337
research-article
69
Aufsatz im Buch
66
Book section
66
Case study
33
Fallstudie
33
Hochschulschrift
23
conceptual-paper
19
Thesis
18
Graue Literatur
16
Non-commercial literature
16
Collection of articles of several authors
15
Sammelwerk
15
Working Paper
14
review-article
14
Arbeitspapier
13
case-report
11
review
11
Aufsatzsammlung
10
Conference paper
4
Konferenzbeitrag
4
non-article
3
Reprint
2
viewpoint
2
Festschrift
1
Lehrbuch
1
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1
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1
technical-paper
1
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1
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Language
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English
605
German
60
Undetermined
14
Spanish
2
Author
All
Balmer, John M. T.
41
Melewar, T. C.
18
Balmer, John M.T.
17
Powell, Shaun M.
14
Kernstock, Joachim
12
Greyser, Stephen A.
11
Iglesias, Oriol
11
Merrilees, Bill
11
Miller, Dale
11
Otubanjo, Olutayo
9
Abratt, Russell
8
Andriopoulos, Constantine
8
Anisimova, Tatiana
8
Burghausen, Mario
8
Foroudi, Pantea
8
Jenster, Per
8
Sharifah Faridah Syed Alwi
8
Brexendorf, Tim Oliver
7
Chen, Weifeng
7
Esch, Franz-Rudolf
7
Hakenes, Hendrik
7
Ind, Nicholas
7
Juntunen, Mari
7
Peitz, Martin
7
Rindell, Anne
7
Vallaster, Christine
7
Bang, Nguyen
6
Burmann, Christoph
6
Keller, Kevin Lane
6
Urde, Mats
6
Abimbola, Temi
5
Brunner, Christian Boris
5
Kleyn, Nicola
5
Lim, Ming
5
Melewar, T.C.
5
Mingione, Michela
5
Sarkar, Soumya
5
Schultz, Majken
5
Brunninge, Olof
4
Cuomo, Maria Teresa
4
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Institution
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Springer Fachmedien Wiesbaden
4
BusinessVillage GmbH
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Hochschule Offenburg
1
Institutet för Ekonomisk Forskning, Ekonomihögskolan
1
Internationella Handelshögskolan, Högskolan i Jönköping
1
Kunde & Co <Firma>
1
Springer Gabler <Firma>
1
Universidad del CEMA
1
Universität Hannover / Institut für Marketing & Management
1
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Published in...
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The journal of brand management : an international journal
65
European Journal of Marketing
35
European journal of marketing : EJM
26
Journal of business research : JBR
25
Journal of Product & Brand Management
21
The journal of product & brand management
17
Corporate Communications: An International Journal
16
SpringerLink / Bücher
15
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Strategic Direction
10
Corporate reputation review : an international journal
7
Advances in corporate branding
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Management Decision
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
Qualitative Market Research: An International Journal
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International Journal of Retail & Distribution Management
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Marketing Intelligence & Planning
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
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Source
All
ECONIS (ZBW)
529
Other ZBW resources
130
RePEc
15
BASE
6
EconStor
1
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31
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
32
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
33
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
34
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
35
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
36
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
37
Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
Saved in:
38
Tournament-based incentives and media sentiment
Zheng, Jiayi
;
Chowdhury, Hasibul
;
Hossain, Md Safayat
; …
- In:
Journal of contemporary accounting & economics
19
(
2023
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014301928
Saved in:
39
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
40
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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