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Search: subject:"cross-channel"
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Subject
All
Multichannel strategy
337
Multikanalvertrieb
337
Einzelhandel
179
Retail trade
178
Online-Handel
146
Online retailing
145
Beziehungsmarketing
137
Relationship marketing
137
Consumer behaviour
117
Konsumentenverhalten
117
Distribution channel
113
Vertriebsweg
113
Electronic Commerce
61
Deutschland
51
E-commerce
51
Germany
50
Mehrgleisiger Vertrieb
41
Lieferkette
35
Supply chain
35
Internet marketing
33
Omnichannel retailing
33
Online-Marketing
33
Customer satisfaction
28
Kundenzufriedenheit
28
Omnichannel
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
Digitalisierung
24
Customer analysis
22
Kundenanalyse
22
USA
22
United States
22
Digitization
20
Brand management
16
Markenführung
16
Theorie
15
Theory
15
Cross-channel
14
more ...
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Online availability
All
Undetermined
243
Free
40
Type of publication
All
Article
287
Book / Working Paper
127
Type of publication (narrower categories)
All
Article in journal
210
Aufsatz in Zeitschrift
210
Aufsatz im Buch
74
Book section
74
Hochschulschrift
40
Thesis
24
Aufsatzsammlung
15
Collection of articles of several authors
15
Sammelwerk
15
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
9
Case study
9
Fallstudie
9
Working Paper
9
Collection of articles written by one author
6
Sammlung
6
Lehrbuch
5
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Ratgeber
3
Textbook
3
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Language
All
English
308
German
99
Undetermined
5
French
2
Polish
1
Author
All
Heinemann, Gerrit
7
Gao, Fei
6
Hübner, Alexander
6
Rudolph, Thomas
6
Jerath, Kinshuk
5
Kumar, Anuj
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Xu, Xiaoping
4
Alexander, Bethan
3
Brunner, Felix
3
Cao, Lanlan
3
Cheng, T. C. E.
3
Cuthbertson, Richard
3
Frasquet Deltoro, Marta
3
Gallino, Santiago
3
He, Yi
3
Lobschat, Lara
3
Mishra, Sita
3
Mollá Descals, Alejandro
3
Mosca, Fabrizio
3
Quach, Sara
3
Swoboda, Bernhard
3
Verhoef, Peter C.
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akter, Shahriar
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
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Institution
All
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
3
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Université Paris-Dauphine (Paris IX)
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
37
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
International journal of production economics
8
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection
8
European journal of operational research : EJOR
7
Research
6
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Transportation research / E : an international journal
5
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of physical distribution & logistics management : IJPD & LM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of operations management
3
Journal of strategic marketing
3
MIS quarterly
3
Manufacturing & service operations management : M & SOM
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of production research
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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Source
All
ECONIS (ZBW)
408
RePEc
4
BASE
1
Other ZBW resources
1
Showing
41
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50
of
414
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41
Multichannel design and pricing in vertically differentiated expert service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
42
Omnichannel expansion for traditional retailers : considering consumers' privacy concerns
Song, Zhiyuan
;
Cheng, Jinshi
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3997-4010
Persistent link: https://www.econbiz.de/10014341098
Saved in:
43
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
44
The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions : the role of offline store
Xie, Chaohong
;
Chiang, Chung-Yean
;
Xu, Xianhao
;
Gong, Yeming
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014253494
Saved in:
45
Manufacturer's online selling strategies under spillovers from online to offline sales
Chen, Lin
;
Nan, Guofang
;
Li, Minqiang
;
Feng, Bing
;
Liu, …
- In:
Journal of the Operational Research Society
74
(
2023
)
1
,
pp. 157-180
Persistent link: https://www.econbiz.de/10014231692
Saved in:
46
Can in-store recommendations for online-substitutive products integrate online and offline channels?
Hu, Xiaojian
;
Qiu, Ju
;
Zhao, Ju
;
Li, Yang
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014239875
Saved in:
47
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
48
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
49
Omnichannel retailing : exploring future research avenues in retail marketing and distribution management
Sharma, Neha
;
Dutta, Nirankush
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 894-919
Persistent link: https://www.econbiz.de/10014315177
Saved in:
50
Webrooming as the new retail experience : a smart-shopping perspective
Wu, ZiQiang
;
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014281101
Saved in:
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