Xie, Shao-Ming - In: Journal of business economics and management 21 (2020) 6, pp. 1731-1751
algorithms (observation-driven models) in customer base analysis, which the literature has not comprehensively investigated … before. The aim is to find the comparative edge of these two approaches under customer base analysis and to define the … learning in inactivity prediction when the customer base is active, performs better in an inactive customer base when competing …