Hoa Pham Thi; Ho Trong Nghia - In: Cogent business & management 11 (2024) 1, pp. 1-23
time and customer citizenship behavior in retail industry. Specifically, the four components of customer-brand relationship … mediations on the relationships between retail customer experience over time and customer citizenship behavior. Besides, the four …) and of customer citizenship behavior (i.e. advocacy, feedback, helping, and tolerance) are also investigated. A self …