Search Results - subject:"customer value proposition"

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Chiguvi, Douglas; Sepepe, Thuso - 2023

Persistent link: https://www.econbiz.de/10014285228

The teaching the alignment of business model components : the use of the movie La La Land

Krémer, Florence; Verstraete, Thierry - In: Journal of business models : JOBM 10 (2022) 2, pp. 129-138

Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the...

Persistent link: https://www.econbiz.de/10013448913

Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs

Castellano, Sylvaine; Khelladi, Insaf; Mejri, Chiraz Aouina - In: The journal of business & industrial marketing 37 (2022) 8, pp. 1675-1687

Persistent link: https://www.econbiz.de/10013401901

An emprical examination of customer value proposition implementation

Grimes-Rose, Marsha; Zboja, James J.; Laird, Mary Dana - In: Industrial marketing management : the international … 119 (2024), pp. 15-26

Persistent link: https://www.econbiz.de/10014555667

Validating the potential measures of e-brand trust and e-brand loyalty : an examination using SEM

Raj, Y. Anjel; Hemalatha, J.; Jasim, K. Mohamed - In: International journal of electronic marketing and … 15 (2024) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10015064025

Disruptive customer value propositions in the global health and medical tourism industry

Balasubrahmanyam, S.; Kaipa, Prasad - In: International journal of business and globalisation : IJBG 37 (2024) 2, pp. 258-282

Persistent link: https://www.econbiz.de/10015063817

Dyadic, network and ecosystem alliances : systematic literature review and research agenda

Krishna, Ram - In: Journal of strategy and management 16 (2023) 2, pp. 235-263

Persistent link: https://www.econbiz.de/10014316360

How salespeople adapt communication of customer value propositions in business markets

Bischoff, Pirmin; Hogreve, Jens; Elgeti, Laura; … - In: Industrial marketing management : the international … 114 (2023), pp. 226-242

Persistent link: https://www.econbiz.de/10014433432

Essays on digital transformation in service industries : how to make sense of and act in a highly dynamic and ambiguous environment?

Bühler, Pascal - 2020

development (inter-firm level), applying a co-creative customer value proposition evolution logic of new ventures and consumers …

Persistent link: https://www.econbiz.de/10012216380

Unrealized solutions in business markets

Elgeti, Laura; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 106 (2022), pp. 31-46

Persistent link: https://www.econbiz.de/10014226212