Timochina, G. S.; Prokopova, Lyubov; Gribanov, Yuri; … - In: Economies : open access journal 9 (2021) 3, pp. 1-24
axiological approach to studying digital customers in premium banking. Practical contributions include the Premium Digital … Customer Experience Map, designed by the authors as a ready-made tool for planning and improving premium banking services and a … tool for performance comparison between competing banks. This study also discusses the authors' definition of a "digital …