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Search: subject:"digital luxury"
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When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
Khan, Shahzad Ahmad
;
Shamsi, Ibrahim Rashid Al
;
Ghila, …
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-12
of
digital
luxury
and consumer luxury brand-related behavior and provides critical insights to the marketers of luxury …
Persistent link: https://www.econbiz.de/10014505544
Saved in:
2
When luxury goes digital : does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
Khan, Shahzad Ahmad
;
Al Shamsi, Ibrahim Rashid
;
Ghila, …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-12
of
digital
luxury
and consumer luxury brand-related behavior and provides critical insights to the marketers of luxury …
Persistent link: https://www.econbiz.de/10014442486
Saved in:
3
What characterizes
digital
luxury
experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
4
Digital
luxury
retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
5
Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas
;
Wirtz, Jochen
;
Fritze, Martin Paul
- In:
Journal of business research : JBR
121
(
2020
),
pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
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