Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further … analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two … differences exist between the West and the East in the content feature of eWOM. Originality/value/contribution - If a type of …

that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system … homophilous and with strong ties. Themes from eWOM focused on volume as a cue for popularity which increased credibility and …