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Search: subject:"electronic word-of-mouth (eWOM)"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Online retailing
18
Online-Handel
18
Electronic word-of-mouth (eWOM)
17
Electronic word of mouth (eWOM)
16
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Internet
8
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7
Markenführung
7
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7
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7
social media
7
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6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Online reviews
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
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5
Personalisierung
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Jayawardhena, Chanaka
3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
Le Nguyen Hoang
2
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2
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2
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2
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2
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2
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1
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1
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Journal of business research : JBR
8
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4
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3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Pakistan journal of commerce and social sciences
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Developing digital marketing : relationship perspectives
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
IUBH Discussion Papers - Tourismus & Hospitality
1
IUBH discussion papers - Tourismus & Hospitality
1
Information technology and management
1
International Journal of Business Analytics (IJBAN)
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economic research
1
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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Journal of advances in management research : JAMR
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ECONIS (ZBW)
82
EconStor
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RePEc
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Other ZBW resources
1
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61
Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Sun, Jonghak
;
Song, Seokwoo
;
House, Deanna
;
Kwon, Mintaek
- In:
Applied economics
51
(
2019
)
28
,
pp. 3001-3014
Persistent link: https://www.econbiz.de/10012196776
Saved in:
62
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
63
Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach
Clements, Nicolle
;
Mohanty, Saurav
;
Gupta, Vipul
- In:
International Journal of Business Analytics (IJBAN)
5
(
2018
)
1
,
pp. 1-15
This study examines the influence of
Electronic
Word
of
Mouth
(
eWOM
) on the box office revenue generation of movies in …
Persistent link: https://www.econbiz.de/10012043195
Saved in:
64
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
Saved in:
65
Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
;
Maity, Moutusy
- In:
Journal of business research : JBR
86
(
2018
),
pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
Saved in:
66
Does verifying uses influence rankings? : analyzing Booking.com and Tripadvisor
Martin-Fuentes, Eva
;
Mateu, Carles
;
Fernandez, Cesar
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011866049
Saved in:
67
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup
;
Kumar, S. Ramesh
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Saved in:
68
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
69
Direction for future research in eWOM : issues of credibility format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
Saved in:
70
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
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