Search Results - subject:"emotional brand attachment"

Determinants of emotional brand attachment in casual dining restaurants

Gera, Navneet; Garg, Anjali; Rohatgi, Swati - In: International journal of management practice : IJMP 17 (2024) 3, pp. 279-302

Persistent link: https://www.econbiz.de/10015069532

Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market

Sharif, Khurram; Lemine, Mouna Sidi - In: Journal of marketing for higher education 34 (2024) 1, pp. 18-43

Persistent link: https://www.econbiz.de/10014566927

Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty

Ghorbanzadeh, Davood; Rahehagh, Atena - In: Rajagiri management journal 15 (2021) 1, pp. 16-38

is the only variable that directly influences brand loyalty in comparison to satisfaction and emotional brand attachment … study validates the mediating role of emotional brand attachment and brand love in the relationship between brand …

Persistent link: https://www.econbiz.de/10012588608

The mediating role of customer engagement on brand involvement and emotional brand attachment

Qaiser, Shehla; Bashir, Muhammad Adnan; Yasir, Muhammad; … - In: The Lahore journal of business 9 (2020/2021) 2, pp. 19-40

Persistent link: https://www.econbiz.de/10012628303

Cool brands and hot attachments : their effect on consumers' willingness to pay more

Koskie, Melanie Moore; Locander, William B. - In: European journal of marketing 57 (2023) 4, pp. 905-929

Persistent link: https://www.econbiz.de/10014252220

Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness

Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; … - In: The journal of product & brand management 32 (2023) 6, pp. 942-957

Persistent link: https://www.econbiz.de/10014315473

Can brand anthropomorphism trigger emotional brand attachment?

Ma, Jianfeng; Tu, Hongwei; Zhou, Xing; Niu, Wanjie - In: The service industries journal 43 (2023) 7/8, pp. 555-578

Persistent link: https://www.econbiz.de/10014321609

Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic

Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10013482908

Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379

Persistent link: https://www.econbiz.de/10012671695

Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type

Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan Journal of Commerce and Social Sciences 12 (2018) 2, pp. 598-616

reconsider the role of product involvement in the association of self-congruence facets and emotional brand attachment …. Furthermore, the study investigates the association of self-congruence facets and emotional brand attachment depending upon … involvement and emotional brand attachment. Whereas, ideal self-congruence direct effect on emotional brand attachment turned out …

Persistent link: https://www.econbiz.de/10012021970