Search Results - subject:"employer brand image"

The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates

De Stobbeleir, Katleen E. M.; De Clippeleer, Inge; … - In: The international journal of human resource management 29 (2018) 13, pp. 2106-2136

Persistent link: https://www.econbiz.de/10011950702

Building employer brand image for accumulating intellectual capital

Azam, Muhammad; Qureshi, Jawaid Ahmed - In: Estudios de economía aplicada : revista promovida por … 39 (2021) 2, pp. 187-201

Persistent link: https://www.econbiz.de/10012814025

Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth

Hoppe, Daniel - In: Corporate reputation review 24 (2021) 1, pp. 31-47

Persistent link: https://www.econbiz.de/10012433558

Young workers' perception of brand image : main and moderating effects

Myrden, Susan E.; Kelloway, Kevin - In: Journal of organizational effectiveness : people and … 2 (2015) 3, pp. 267-281

Persistent link: https://www.econbiz.de/10011456404

Young workers’ perception of brand image: main and moderating effects

Myrden, Susan E.; Kelloway, Kevin - In: Journal of Organizational Effectiveness: People and … 2 (2015) 3, pp. 267-281

Purpose – The purpose of this paper is to examine the relationship between an employer’s brand image (i.e. symbolic and functional attributes) and job seekers’ attraction to the firm among a sample of young workers. Design/methodology/approach – Job seekers completed a questionnaire...

Persistent link: https://www.econbiz.de/10014892996

Examining how corporations use online job ads to communicate employer brand image information

Nolan, Kevin P.; Gohlke, Madlen; Gilmore, Jasmine; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 300-312

Persistent link: https://www.econbiz.de/10010202895

The role of Employer branding and Talent Management for Organizational Attractiveness

Yaqub, Babar; Khan, Dr. Muhammad Aslam - In: Far East Journal of Psychology and Business 5 No 1 Paper 5 October (2011) 5, pp. 57-65

. Students can make a better choice by the knowing the employer brand image of the organization and HR professional of …

Persistent link: https://www.econbiz.de/10009370137

Effect of Employer Brand Image on Application Intentions of B-School Undergraduates

Agrawal, Rakesh Kumar; Swaroop, Pragati - In: Vision 13 (2009) 3, pp. 41-49

from the campuses. In this paper, the authors draw upon marketing literature to examine how employer brand image can effect … empowerment dimension of employer brand image and application intentions. Implications of the findings and directions for future …

Persistent link: https://www.econbiz.de/10010784539