Zaman, Khansa; Iftikhar, Umer; Rehmani, Mahmood; … - In: Social Responsibility Journal 19 (2022) 3, pp. 474-485
gap in consumer behavior studies. Accordingly, the moderating role of religiosity in the relationship between ethical self-identity … data were collected from 310 consumers five-time lags. Findings The findings suggest that ethical self-identity influences …Purpose This study aims to predict ethical self-identity’s effect on consumer buying behavior of biodegradable bags …